UI/UX & Creative Designer

About the Role

We are looking for a highly motivated UI/UX & Graphic Designer who can design intuitive digital experiences and create high-quality marketing assets.

This role requires a designer who is detail-oriented, deadline-driven, and capable of balancing creativity with business objectives.

You will work closely with marketers, developers, project managers, and leadership teams to deliver websites, mobile interfaces, landing pages, and marketing creatives for the US market.

Non-Negotiable Requirements

Candidates must demonstrate strong working proficiency in:

• Figma (Expert Level)
• Adobe Photoshop
• Adobe Illustrator
• Canva

Preferred:

• Adobe After Effects
• Adobe XD
• Framer
• Webflow
• Midjourney
• Firefly
• ChatGPT/ Gemini
• FigJam

Applications without a portfolio showcasing website and/or mobile UI work will not be considered.

Experience Requirements

• 2–3 years of experience in UI/UX Design, Graphic Design, or related fields
• Strong portfolio demonstrating UI/UX and visual design work
• Experience designing responsive websites and landing pages
• Experience creating social media creatives and digital marketing assets
• Understanding of UX principles, user flows, wireframing, prototyping, and information architecture
• Strong attention to detail and pixel-perfect execution

Core Responsibilities UI/UX Design

• Design responsive websites and landing pages
• Design mobile app interfaces
• Create user flows, wireframes, and prototypes
• Conduct basic UX reviews and usability improvements
• Build and maintain design systems and reusable components
• Collaborate with developers to ensure implementation accuracy
• Design conversion-focused user experiences

Graphic Design

• Design social media creatives
• Design paid advertising assets
• Design presentation decks and sales materials
• Create visual assets for websites and landing pages
• Maintain brand consistency across multiple client accounts

Research & Strategic Thinking

You should be able to:

• Research unfamiliar industries independently
• Analyze competitor websites and design trends
• Understand user intent and customer behavior
• Translate business goals into effective user experiences
• Design with both usability and conversion performance in mind

Experience within home service industries such as Home Inspection, HVAC, Plumbing, Roofing, Landscaping, Restoration, etc., will be considered a strong advantage.

Marketing & Business Understanding

The ideal candidate understands that good design contributes to business growth. Knowledge of the following will be a strong advantage:

• Conversion Rate Optimization (CRO)
• Conversion Rate
• Click-Through Rate (CTR)
• Engagement Rate
• Bounce Rate
• Lead Generation Funnels
• Landing Page Best Practices

Experience working with US-based clients and markets will be highly preferred.

Communication & Collaboration

You should be able to:

• Explain your design decisions clearly and confidently
• Present your work professionally
• Challenge sub-standard ideas or deliverables using logical reasoning
• Participate positively in feedback and review sessions
• Communicate effectively with designers, marketers, developers, and leadership

Strong communication and presentation skills will be viewed favorably.

Copyright & Asset Usage

Candidates must have a clear understanding of:

• Image licensing
• Copyright compliance
• Commercial usage rights
• Stock image sourcing best practices

Using copyrighted assets without proper licensing is unacceptable.

Design Standards & Execution Discipline

At Digilatics, creativity alone is not enough.

You will be expected to:

• Deliver pixel-perfect designs
• Follow brand guidelines consistently
• Maintain organized project files and components
• Meet strict deadlines
• Manage multiple projects simultaneously
• Review your own work before submission
• Take ownership of deliverables from start to finish

We value designers who focus on getting things right the first time rather than relying on repeated revisions and corrections.

Application Question(s):

• Please provide a link to your online portfolio (e.g., Personal Website, Behance, Dribbble) showcasing your website and/or mobile UI work.

(Note: Applications without a portfolio link will be automatically filtered out.)

• Which statement best describes the work showcased in your portfolio?

[ ] My portfolio includes responsive website designs, mobile user interfaces, and marketing creatives.
[ ] My portfolio is primarily focused on social media designs and static graphic design assets.

• This is a strictly On-Site position based at our office in Lahore Cantt, Pakistan. Are you able to reliably commute to this location for daily full-time work?
• Which of the following core design tools do you have a strong, professional working proficiency in?

[ ] Figma (Expert-level layout, components, and auto-layout)
[ ] Adobe Photoshop
[ ] Adobe Illustrator
[ ] Canva
[ ] None of the above

• Do you have experience utilizing any of the following software or Generative AI tools to accelerate your design workflow?

[ ] Adobe After Effects (Motion Graphics)
[ ] Framer or Webflow
[ ] Generative AI Tools (Midjourney, Adobe Firefly, ChatGPT/Gemini)
[ ] FigJam (UX Wireframing/Discovery)
[ ] None of the above

• Do you have professional experience designing user interfaces or digital marketing assets specifically tailored for US-based businesses and consumers? (Yes/No)
• At Digilatics, we design for performance. Do you have a foundational understanding of how design elements affect marketing metrics such as Conversion Rate Optimization (CRO), Click-Through Rate (CTR), and Bounce Rate? (Yes/No)
• Our hiring process includes a 48-hour design challenge followed by a mandatory 1–2 day on-site evaluation. Are you comfortable participating in these evaluation phases? (Yes/No)
• What is your current employment status and notice period?
• What are your monthly net salary expectations (in PKR) for this full-time role?

Work Location: In person