Key Responsibilities
- Strategy & Planning: Develop and execute overall email marketing strategy, aligning with business goals.
- Content Creation: Write compelling copy, design engaging templates, and proofread emails.
- List Management: Segment email lists based on user behavior, preferences, and demographics.
- Campaign Execution: Set up, schedule, and deploy campaigns across various segments.
- Optimization: Conduct A/B testing on subject lines, content, and send times to improve performance.
- Analysis: Monitor key metrics (open rates, click-through rates, conversions) and report on campaign success.
- Automation: Utilize marketing automation tools for personalized customer journeys.
- Collaboration: Work with design, content, and sales teams to ensure cohesive messaging.
- Compliance: Ensure all emails adhere to email marketing best practices and legal regulations (e.g., GDPR, CAN-SPAM).
Qualifications & Skills
- Proven experience in email marketing.
- Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot) and CRM tools.
- Strong understanding of email marketing principles, metrics, and automation.
- Excellent copywriting, proofreading, and design sensibilities.
- Analytical skills for data interpretation and optimization.
- Bachelor's degree in Marketing, Communications, or related field.
Job Type: Full-time
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person