(USA) Senior Manager, Product Marketing

Position Summary...

The Sr. Manager, Product Marketing will collaborate with the Ads PMM team in marketing all advertising related products. This strategic role is primarily B2B marketing– ensuring customers (brand advertisers, agencies and networks), and trade press understand the value of VIZIO’s suite of advertising capabilities.



This position will report to the Director, Product Marketing and will work closely with the VIZIO Ads Sales, Analytics, and Client Services teams. The role will assist in marketing efforts that span the full customer funnel and development of go-to-market launch plans for key advertising product features, as well as helping to manage technology partner relationships.

What you'll do...

The VIZIO Ads Product Marketing team drives the go-to-market strategy for advertising products across the VIZO suite including the VIZIO Home Screen, CTV, Programmatic, and Ad Tech. This team defines and communicates the value of VIZIO’s advertising offerings by aligning product capabilities with market needs. They equip the ads organization with new product launches, enablement resources, competitive insights, and thought leadership. Collaborating closely with stakeholders, the team leverages data analysis and strategic marketing to enhance product adoption and deliver clear value propositions that support business growth and innovation.

What you'll do:

• Define product positioning and messaging and create compelling content to differentiate VIZIO in the marketplace.

• Develop marketing materials and processes to support product launches.

• Collaborate cross-functionally with Sales, Client Services, Product, and Partner teams to develop and communicate go-to market plans

• Manage product launch timing and communication with stakeholders.

• Provide feedback and direction to external creative and PR agencies

• Conduct qualitative and quantitative research to inform product roadmaps.

• Conduct competitive analyses and formulate actionable takeaways.

• Build business requirements documents for product teams that outline the objectives and needs of the Ad Sales business and Advertisers

• Analyze internal data to enhance the VIZIO Ads value proposition

What you'll bring:

• Product marketing experience in digital advertising, ad tech, CTV, or entertainment.

• Solid understanding of connected device marketing, digital distribution, and streaming platforms

• Experience with marketing initiatives targeting brand advertisers, agencies, and content owners.

• Proven success managing marketing and product development initiatives to drive ad revenue

• Ability to lead cross-functional teams and execute go-to-market strategies

• Passion for advertising and translating insights into actionable plans

• Skill at managing, planning, tracking, multiple projects.

• Excellent communication skills for internal and external collaboration

• Strong problem-solving and strategic thinking

• Self-starter who shares knowledge and applies it proactively

• Detailed-oriented, organized, and experienced in project management.

• Exceptional presentation skills, with experience presenting internally and externally.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $99,000.00 - $198,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

• Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

55 Madison St, Denver, CO 80206-5419, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.