Vice General Manager – Marketing - Egypt

About the Company

We are seeking a dynamic and results-driven Vice General Manager – Marketing to lead our marketing strategy and execution for a leading PVC window profile manufacturing company based in Egypt.

About the Role

This role will be responsible for strengthening brand positioning, driving demand, and expanding market share across Egypt and the broader MENA region.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives
• Lead brand positioning, product marketing, and go-to-market strategies
• Analyze market trends, customer insights, and competitor activities
• Manage and optimize digital and offline marketing channels
• Support sales teams with strong marketing tools, campaigns, and lead generation initiatives

Qualifications

• Minimum 5 years of experience in marketing (preferably in building materials, PVC, Aluminum or construction-related industries)
• Proven experience in a managerial or leadership role
• Strong understanding of B2B marketing dynamics
• Experience in the window, profile, or construction materials sector is a strong advantage
• Excellent communication and leadership skills
• Fluency in English and Arabic
• Strategic thinker with strong analytical capabilities

Required Skills

• Dynamic and results-driven
• Strong analytical capabilities
• Excellent communication skills
• Leadership skills

Preferred Skills

• Experience in building materials, PVC, Aluminum or construction-related industries
• Experience in the window, profile, or construction materials sector