About the Role:
This role reports to the
EVP & Head of Customer Acquisition
and is responsible for leading and driving the strategic growth of Retail Banking products through intermediary sales partners. The VP – Channel Partner Sales builds, manages, and optimizes third-party agency networks to ensure scalable, compliant, and profitable customer acquisition.
What You’ll Be Doing:
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Channel Strategy & Leadership
: Develop and execute the overall strategy for alternate and intermediary channel sales and define channel-specific KPIs and performance benchmarks.
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Lead a team of regional/channel managers to ensure consistent execution across geographies and product types.
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Third-Party Agency Management
: Identify, onboard, and manage DSAs and third-party agencies for personal loan and credit card acquisition.
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Ensure adherence to regulatory and internal compliance standards.
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Design incentive structures and engagement models to drive productivity and loyalty.
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Governance & Compliance
: Implement robust governance frameworks for partner onboarding, training, and monitoring.
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Conduct periodic audits and risk assessments of partner channels.
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Performance Management & Analytics
: Track and analyze channel performance using dashboards and MIS reports.
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Use data-driven insights to optimize channel mix, improve conversion rates, and reduce cost of acquisition.
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Present regular updates to senior leadership on channel health and growth opportunities.
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Stakeholder Collaboration
: Work closely with internal stakeholders including Product, Risk, Compliance, Legal, and Technology teams.
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Represent the bank in external forums and industry events to build brand visibility and partnerships.
What We’re Looking For:
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Postgraduate/Bachelor’s Degree.
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Minimum 8–10 years selling Retail products with competition banks or RAKBANK processes, with at least 5 years in a leadership role managing third-party sales channels.
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Proven track record in scaling alternate channels and delivering high-volume acquisition targets.
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Strong understanding of personal loan and credit card products, market dynamics, and regulatory environment.
Skills & Competencies:
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Fostering teamwork
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Conceptual thinking
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Persuasive communication
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Strategic thinking
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Networking & relationship building
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Strong blend of strategic thinking, operational excellence, and deep market insight to drive sustainable growth.
What You’ll Gain:
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Competitive compensation and performance-based incentives
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Medical coverage for you and your family
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Comprehensive life insurance
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Exposure to high-impact strategic projects
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Supportive and inclusive workplace culture
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Opportunities for career advancement and professional development