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EF Education First

Vice President of Creative Strategy

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About the Role

EF World Journeys is seeking a Vice President of Creative Strategy to elevate the creative and brand vision across three unique travel brands—EF Go Ahead Tours, EF Ultimate Break, and EF Adventures—under one global umbrella. This is more than a creative leadership role; it's an opportunity to shape our brand architecture, build a vibrant, collaborative creative culture, and drive meaningful business growth in a fast-paced, performance-oriented environment.

We believe travel changes everything—and we're looking for someone who feels that in their bones. Someone who cares deeply about our mission of opening the world, and who finds joy in the impact travel has on people’s lives. As our creative brand evangelist, you’ll bring that mission to life through bold, imaginative storytelling across video, social, e‑commerce, email, paid media, experiential activations, partnerships, influencer content, and print. You’ll blend cultural insight, data, and conceptual thinking to spark ideas that move people emotionally, inspire them to explore the world, and drive real business results.

This is a role for a builder, a driver, and a mentor. Someone who's as passionate about developing talent as they are about developing breakthrough ideas. Someone who values transparency over big reveals, thrives in a matrixed organization, and brings a spirit of curiosity, fun, and entrepreneurial energy. And someone who is hungry—motivated to roll up their sleeves, grow brands, and push creative to its fullest potential.

What You'll Do

Shape Brand Strategy & Architecture
Build and evolve the brand strategy and architecture for three distinct global brands. Understand how a house of brands vs. brand derivatives function together, ensuring each brand maintains its individuality while contributing to a cohesive EF World Journeys vision.

Lead Creative Excellence Across Every Channel
Oversee world‑class creative across all touchpoints—from video and social to paid media and e‑commerce. Elevate our design and storytelling through strong advertising instincts, compelling hooks, and sharp brand positioning that drive both performance and brand equity.

Bring Brands to Life Through Video & Conceptual Ideas
Create breakthrough video and content experiences that make our brands unforgettable. Inspire teams with big ideas that surprise, excite, and leave a lasting impact.

Build & Mentor High Performing Creative Teams
Develop and lead large, multidisciplinary teams across three divisions. Foster psychological safety, collaboration, and growth. Be a mentor who lifts others up while empowering them to do their best work.

Drive Business Impact Through Creative Strategy
Partner closely with divisional VPs of Marketing to translate business goals into creative strategies that deliver measurable results. Approach creative as a business partnership—not a service function.

Execute Creative That Delivers On Key Metrics

Bring expertise in working in a data rich environment to efficiently build creative that cuts through the noise and drives measured business results.

Navigate and Lead in a Matrix Organization
Balance the needs of three product lines, collaborate with product VPs, and integrate feedback from central teams. Approach complexity with calm, clarity, and openness.

Bring Steady Execution & Production Rigor
Manage time, resources, and production with composure. Stay solutions oriented and ready to jump in when needed.

You Have…

15+ years of creative and brand leadership, with deep B2C and D2C experience (not solely B2B)

Strong digital chops, with proven success in fast-paced, performance-driven environments

Experience with established brands and a track record of elevating brand presence and creative quality

Experience managing large, diverse creative teams, with a people-first approach to leadership

Agency experience that's complemented by recent inhouse brand side leadership

A stunning portfolio demonstrating conceptual thinking, multi‑channel excellence, breakthrough brand ideas, and world‑class video work (Portfolio required with application)

Deep familiarity with brand architecture and guiding long term brand evolution

Exceptional ability to articulate vision, give clear direction, and communicate confidently across all levels

A strategic, business minded, entrepreneurial approach, leveraging creative to drive measurable results and continuously improve process

Deep, hands-on multichannel experience across social, paid media, experiential, partnerships, influencer, PR amplification, and community building

Ability to develop and manage a budget

Experience in a data-rich environment developing creative that supports business results

A natural collaborator, able to bridge marketing and creative teams with transparency and trust

A calm, grounded demeanor, paired with strong resource and production management skills

A proactive, hungry mindset—motivated to grow and triple the brands, with the fire to push work forward

Passion for EF's mission, our travelers, and the joy of opening the world through unforgettable experiences

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect:

Commitment to professional growth: robust monthly calendar of trainings and workshops

Four weeks paid vacation your first year, ten paid holidays, and two floating holidays

Exciting business travel opportunities

25% company match on your 401(k) contributions

Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance

Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)

Access to fertility care and family-building support

Wellness benefits including a yearly fitness reimbursement

Frequent social and learning events, including access to our employee-run resource groups

Robust Employee Assistance Program

Tenure-based sabbatical eligibility

EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)

Discounts at local venues and businesses

Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home on Fridays.

Base Salary range $200,000-$240,000, depending upon experience.

About EF World Journeys

At EF World Journeys, we believe the best way to learn about the world is to experience it, and we strive to help as many people as possible do just that. Through our culturally immersive group travel programs, EF Adventures, EF Ultimate Break and EF Go Ahead Tours, we lead guided tours that make travel easy and fun, empowering travelers of all ages to experience something beyond the ordinary. If you share this passion, then we invite you to come open the world with us!

About EF Education First

Some companies are in the Business of Technology.

Others are in the Business of Finance….Sports…Or Soft Drinks.

At EF, we're in a different kind of Business.

One that's a little less tangible, and a lot more important.

Because our Business, what we make, makes everything else possible.

We're in the Business of Understanding.

Between people. Between cultures.

For over half a century we’ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.

You’ll find our 115 offices located in some of the world’s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – Building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.

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