Vice President of Digital Marketing

Vice President of Digital Marketing - ABA Centers of America (Corporate HQ)
Downtown Fort Lauderdale, FL HQ – In-Office

Who We Are

We are the nation’s fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Since our founding in 2020, we’ve scaled from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high-performance corporate infrastructure and data-driven decision-making.

Recognized as the #5 fastest-growing private company in America by Inc. magazine, ABA Centers of America is a self-funded, founder-led organization—a rarity in today’s healthcare landscape. We’ve achieved this growth without private equity, relying instead on operational discipline, smart capital allocation, and a relentless focus on outcomes.

Our corporate team plays a mission-critical role in this success—developing scalable systems, managing risk, and driving the analytics that power our growth. If you’re a strategic thinker who thrives in a fast-paced, purpose-driven environment, we offer a unique opportunity to help shape the future of autism care—while building on a legacy of operational excellence.

Our Origin Story

ABA Centers of America was founded by a father whose personal journey navigating autism care for his daughter revealed deep gaps in access, consistency, and quality across the system. Determined to disrupt the status quo in the autism care field and eliminate the unacceptably long wait lists for treatment, he built a company rooted in compassion, clinical excellence, and a relentless commitment to care that makes a difference.

Recognition & Awards

Our commitment to operational excellence, ethical leadership, and transformative care has earned our company and leadership national recognition from trusted sources, including:

• Inc. 5000 – 5th Fastest-Growing Private Company in America
• Financial Times – #1 on "The Americas' Fastest Growing Companies"
• EY Entrepreneur Of The Year® U.S. Overall
• South Florida Business Journal’s Top 100 Companies
• Florida Trend Magazine's 500 Most Influential Business Leaders
• Inc. Best in Business, Health Services

About the Role

Lead the development of digital marketing strategies, plans, and campaigns to meet specific business objectives using the latest AI-enabled digital technologies and platforms:

• Lead AI Search efforts to optimize ABA Centers inclusion in AI search results across ABA entities and across platforms.
• Develop and manage the digital marketing budget at the enterprise, subsidiary company, and clinic levels
• Foster a rigorous "test-and-learn" culture with a focus on continuous improvement
• Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns
• Lead and scale a digital marketing team of subject matter experts, including the areas of SEO, SEM, email automation, PPC, and social media
• Work cross-functionally with the key marketing sub-functions to deliver to the needs of the operating businesses
• Understand and provide regular insights into the client experience and journey in the digital space

Requirements

Education, Work-Experience, and Other Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred
• 10+ years of relevant experience (healthcare industry a plus)
• Deep experience and analytical skills in planning, tracking, measuring, and analyzing digital marketing efforts and campaigns
• Strong affinity for AI-centric solutions to 1) maximize efficiency through automation and to 2) solidify ABA Centers visibility in AI search results
• Up-to-date, working knowledge of current, past, and projected trends in SEM
• Knowledge of marketing automation processes and campaign management
• Ability to maintain clean background and drug screenings
• Willingness to travel nationwide: 10-15%

Expertise Needed

• Being highly responsive to stakeholder requests and acting with an “urgency orientation”
• Superior relationship-building and influencing skills
• Organized, thorough approach to work and ability to work effectively under pressure
• Experience managing and developing a team
• Proven ability to work with diverse stakeholders, manage competing agendas and priorities, and translate complex information across internal and external audiences
• Track record of working with senior executives

Benefits

• 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Medical, dental, vision, long-term disability, and life insurance.
• Generous 401(k) with up to 6% employer match.