Vice President of Marketing

We’re looking for a Badass VP of Marketing!

Not just a marketer — a builder, a strategist, and a leader who can transform brand presence into unstoppable growth.

As our Vice President of Marketing, you will own the vision and execution of a full-scale marketing engine that drives awareness, demand, and customer loyalty across every channel. This is a hands-on leadership role where strategy meets action.

What You’ll Do:

• Architect and execute a scalable marketing strategy aligned with organizational growth goals.
• Lead brand development, ensuring consistent, powerful messaging across digital, retail, and industry channels.
• Drive go-to-market launches that capture attention and create revenue impact.
• Own digital marketing (SEO, SEM, social, email, content, and e-commerce) to grow reach and conversions.
• Inspire and manage creative teams, agencies, and cross-functional leaders to deliver results.
• Build data-driven campaigns, analyze performance metrics, and optimize every dollar spent.
• Represent the brand at trade shows, customer engagements, and industry events as the face of marketing excellence.

What You Bring:

• 10+ years in progressive marketing leadership, ideally in tactical goods, outdoor gear, or consumer hardgoods.
• A proven record of building marketing programs from the ground up and scaling them to exponential growth.
• Deep expertise in digital strategy, content storytelling, and ecommerce acceleration.
• Executive-level leadership skills with the ability to align marketing, sales, and operations.
• Knowledge of industry regulations (Berry Amendment, ITAR, compliance) and digital platform restrictions.
• Passion for the gear — because you’ve used it, trusted it, and know what drives real customer loyalty.

This isn’t a maintenance job. It’s a growth mission. If you’re a badass marketing leader ready to make our brand impossible to ignore, step up.