Visual Lead

Location: Bangalore

Years of Exp: 9 -14 years

Qualification: Graduate/Postgraduate in Graphic Design, Visual Design, Visual Communications

Industry: Retail

Job Purpose

He/she will be responsible for producing engaging, revenue-driving creatives, across a variety of D2C websites, e-commerce marketplaces, products, channels, and mediums. You should have a relentless desire to delight through your visuals, whether static or video, real time or AI generated.

Duties and Responsibilities

 Collaborate to deliver quality, on-brand creatives and visuals for a superior customer experience and help drive revenue growth for our business across all digital channels

 Ideate and partner with internal POCs like the social media manager and the brand manager and external agency partners to execute flawless marketing campaign assets, promotional materials, and creatives

 Partner with shoot agencies to art direct and plan catalogue, campaign and digital shoots

 Work with marketing team to create product-design based collaterals like packaging inserts, flyers, packaging designs

 Consistently raise the bar for creative development and execution

 Support your designs using insights including quantitative data and site metrics, segmentation, and feedback

 Ensure all projects are completed within identified timelines and budgets.

 Develop conceptual detailed visual mock-ups and presentations to communicate high-level visual strategies

 Perform shared tasks and activities required to ensure Creative Team functionality and output including managing incoming briefs and requests, updating SOPs and guidelines, and procuring visual tools. Provide and manage visual documentation and processes for your team.

 Create and maintain visual guidelines, best practices and playbooks to reduce and minimize churn and maintain consistency across a range of brands

Desired Experience Profile:

 An exemplified mastery of the principles of design, colour theory, typography, and graphics file creation optimized for digital, social, and e-commerce

 Proven knowledge of digital marketing fundamentals and ability to implement them to create dynamic creative and solutions

 Desire and ability to work in a fast-paced environment independently and ability to problem solve, support, and collaborate with other team members effectively

 Unwavering attention to detail and an acute awareness that every detail counts

 Experience in product render and lifestyle design is a plus

 Illustration and motion design experience is beneficial

 Video production and editing is beneficial

 Demonstrated business acumen and customer-centricity