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Visual Merchandising Planning
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PURPOSE:
KEY RESPONSIBILITIES:
- Ensures that stores comply with visual standards.
- Trains and guides related store personnel in visual retailing.
- Defines campaign areas at store level and develops strategies tailored to each store’s needs and targets.
- Collaborates with Marketing and Sales teams to prepare campaign content and materials.
- Ensures coordinated execution of campaigns with Store Managers, the VM team, and Sales teams.
- Provides guidance on product selection, promotions, and visual arrangements to support campaign targets.
- Analyzes underperforming categories in-store and shares insights with the VM field team.
- Monitors campaign processes, identifies improvement opportunities, and updates campaign content in collaboration with stores and the VM field team, including customer-feedback-based adjustments.
- Develops local and regional strategies to ensure efficient use of campaign areas in stores.
- Tracks, analyzes, and reports campaign performance through regular (daily/weekly/monthly) reviews and conducts store-level evaluations to drive continuous improvement.
- Prepares visual layouts, interior design elements, and sales floor plans related to campaigns.
- Guides stores to ensure campaign presentations align with visual standards and proposes visual solutions that enhance customer engagement.
- Provides training to store, sales, and VM field teams on campaign content and objectives; resolves issues encountered during execution.
- Conducts post-campaign analysis to assess successes and development areas, offering data-driven recommendations for future campaigns.
- Ensures alignment between campaigns and product stock/sales planning, overseeing accurate stocking and presentation of products in stores.
- Aligns physical store campaigns with digital and social media initiatives, ensuring consistent execution in the field.
- Defines campaign areas prior to each season and establishes a plug-and-play structure, designing store-specific implementations accordingly.
- Determines and executes campaign areas during store openings.
ADDITIONAL HEAD RESPONSIBILITIES:
- Responsible for VM Excellence.
- Showroom planning.
- Internal & global VM reporting.
- Remodeling & store opening processes.
- Monitoring sales data.
- Planning VM strategy changes.
- Organizing and executing training programs.
- Field reporting processes.
- Team schedule planning.
- Planning visit frequency by door.
REQUISITE EDUCATION AND EXPERIENCE:
- Bachelor’s degree or equivalent professional experience
- Minimum of 3 years dedicated VM experience
- Good numeracy, literacy, verbal and written communication skills
- Proven skills in MS Office programs
- Fluency in English
- Geographical mobility
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
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