Voice of Consumer Analytics Lead

Position Snapshot

Title: Voice of Consumer Analytics Lead

Location: Cairo, Egypt

Position Type: Full Time

Reporting To: Senior Manager, Digital Consumer Insights & Analytics

Department : Growth

What Will Your Day Look Like?

As the Voice of Consumer Analytics Lead, You'll be

• Listening to the digital buzz — analyzing consumer chatter across social media, reviews, search trends, and influencer content.
• Translating online sentiment, behaviors, and feedback into clear, actionable insights
• Building always-on dashboards and AI-powered alerts to spot reputational risks and market shifts before anyone else
• Collaborating with cross-functional teams (Brand, Innovation, R&D, Marketing) to ensure the consumer’s voice shapes what we create and how we grow
• Staying on the cutting edge of tools, trends, and analytics methods in the evolving world of consumer signals

How Will You Make An Impact?

• Analyze real-time consumer conversations from social media platforms to uncover emerging trends, sentiment shifts & cultural signals not captured by traditional research.
• Monitor & interpret online reviews to identify product feedback patterns, recurring pain points, and opportunities for innovation & service improvement
• Track & analyze search behavior data to understand evolving consumer needs, intent & demand signals across categories & markets.
• Evaluate influencer & content creator impact by analyzing engagement trends, audience sentiment & brand association across digital ecosystems.
• Integrate social listening, reviews, influencer & search data into consistent insight narratives that inform marketing, innovation & corporate communication strategies.
• Provide ongoing monitoring & reporting of brand health & reputation by analyzing sentiment & risks across earned & naturally occurring consumer conversations.
• Deliver regular trend reports, audience deep-dives & competitor benchmarking using voice-of-consumer data to guide strategic planning.

Education

• Bachelor’s degree in a relevant field such as Business Administration, Marketing, Communications, or Data Science & Analytics.

Experience

• 5-10 years of relevant experience.
• Hands-on Use of Social Listening & Analytics Tools
• Delivering Consumer Insight to Cross-Functional Teams
• Fluency in English & Arabic is mandatory

Technical Competencies

• Social listening & search analytics
• Influencer & content analytics
• Data interpretation & insight storytelling
• Insight integration & dashboarding

Grow with Agthia – For the Better

Agthia Group is one of the region’s leading Food & Beverage companies, with a growing international footprint. We are a publicly listed company on the Abu Dhabi Securities Exchange (ADX) and part of ADQ, one of region’s largest holding companies.

Rooted in Abu Dhabi since 1978, we've grown into a global presence, operating in countries including the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan. We’ve built a diverse portfolio of over 35 market-leading brands across Water & Food, Snacking, Protein & Frozen, and Agri-Business – touching the lives of millions of consumers in more than 65 global markets. With sustainability at the core of our innovations, we’ve pioneered several world-first products, setting new benchmarks in the industry and meeting the evolving needs of communities worldwide.

Over 12,000 people from more than 67 nationalities are at the heart of shaping our purpose driven future, supported by an agile environment which encourages collaboration, creativity, and the freedom to make a real difference. With a competitive benefits package, genuine opportunities to advance, and a focus on continuous learning and development, we’re committed to supporting your growth as we work together to deliver excellence “For the Better.”