VP - Cards Product

Job Summary

To manage the Credit and Debit Card product portfolio, driving customer value, revenue growth, and digital innovation. The role involves end-to-end product ownership including strategy, development, performance management, and cross-functional execution, in alignment with business goals and regulatory expectations.

Experience:

• 5–10 years in Retail Banking or Payment Cards, with at least 3 years in a product management role
• Experience with card schemes (Visa/MasterCard), processors, and digital enablers preferred
  

Skills:

• Strong understanding of card product economics and lifecycle
• Analytical thinking and data-driven decision making
• Solid project management and execution skills
• Effective collaboration with cross-functional teams
• Knowledge of emerging trends in digital payments and customer experience
  

Mandatory Professional Certifications & Licenses Requirement

• Cards acquisition and activation rate
• Usage growth (spend per card / transaction frequency)
• Product-level profitability and cost control
• Digital adoption and self-service penetration

Main Accountabilities (Maximum of 10)

Product Ownership & Strategy

• Own the cards product roadmap – across Credit, Debit, and Prepaid segments.
• Drive product positioning and value proposition across customer segments.
• Benchmark against market offerings and proactively identify opportunities for innovation and differentiation.
  

Portfolio & P&L Management

• Monitor and manage key performance metrics: acquisition, activation, usage, attrition, profitability, NCLs.
• Optimize fee income, interchange revenue, rewards cost, and lifecycle profitability.
• Collaborate with Finance to ensure accurate product P&L reporting and forecasting.
  

Product Development & Enhancement

• Work with internal and external partners (e.g., Visa, Mastercard, fintechs) to develop new propositions, features, and benefits.
• Lead initiatives such as co-branded cards, digital issuance, tokenization, tap-to-pay, and loyalty integration.
• Ensure timely implementation of new product features, campaigns, and pricing changes.
  

Customer Experience & Digital Integration

• Enhance the end-to-end cardholder journey – from application to usage and servicing.
• Collaborate with Digital Banking to embed card services into mobile/internet channels.
• Support instant issuance, digital onboarding, and self-service capabilities.
  

Cross-Functional Execution

• Liaise with key functions including Marketing, Operations, Risk, Compliance, Legal, IT, and Sales.
• Support marketing campaigns, customer communications, and frontline training.
• Address issues and gaps raised by internal stakeholders, audit, or customer feedback.
  

Regulatory & Risk Compliance

• Ensure all card products comply with regulatory, scheme, and internal governance requirements.
• Own product documentation, SOPs, disclosures, and audit readiness.
• Proactively identify and mitigate operational and reputational risks related to card products.