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VP, Marketing Business Partnerships - Business Banking

Job Description

The VP, Business Banking Marketing is accountable for leading the end‑to‑end marketing strategy and execution for FAB’s Business Banking segment, covering micro, SME, commercial, and ecosystem propositions.

The role drives strategic growth across acquisition, engagement, retention, and cross‑sell, positioning FAB as the primary banking partner of choice for businesses in the UAE.

Operating as the senior marketing lead for the Business Bank, this role partners closely with Business Banking Leadership, Product, Digital, Analytics, CRM, Corporate Communications, and Distribution to design and deploy integrated marketing programmes that accelerate revenue growth and reinforce FAB’s competitive differentiation.

Responsibilities

Lead the marketing strategy for SME lending, deposits, merchant payments, trade finance, and working capital solutions.
Build targeted sector‑based marketing frameworks (e.g., F&B, healthcare, professional services, ecommerce).
Develop acquisition engines for startups, micro businesses, and priority growth clusters.
Design B2B content ecosystems: playbooks, thought leadership, founder stories, case studies, market outlooks.
Partner with CRM to develop multi‑journey lifecycle programmes (welcome, activation, growth, risk mitigation).
Oversee GTM for digital business banking platforms, online onboarding, and ecosystem partnerships.
Strengthen FAB’s Business Bank brand positioning through storytelling, creative excellence, and proposition clarity.
Ensure consistent narrative across campaigns, segment communications, sponsorships, and content programmes.
Act as the senior marketing business partner to Business Banking leadership teams (SME, Business Finance, Trade, Merchant Solutions, Working Capital, Ecosystems).
Collaborate deeply with Product, Data, Analytics, CRM, Digital Channels, Corporate Comms, and Distribution.
Guide early GTM engagement for new propositions, ensuring readiness, sequencing, and launch excellence.

Qualifications

Bachelor’s degree in Marketing, Business, Economics, or related field
Master’s degree or MBA preferred
Professional certifications in B2B marketing, digital strategy, or CRM advantageous
12–15 years’ experience in B2B or Business Banking marketing

About Us

About Us:

First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.

Life at FAB:

Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization

Career Development:

FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.

Our Values:

At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.

Join our team and be part of a journey to shape the future of banking.

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