VP, Executive Communication & GTM Planning

Support the strategic communications for the Group Head, translating business priorities into clear, aligned and impactful narratives across internal and external audiences.

Enable cross-vertical marketing strategy by ensuring clarity of direction, consistency of messaging, and disciplined execution across business units, markets and channels.

Serve as a central point of orchestration between leadership, marketing, corporate communications, and key stakeholders to ensure message coherence and timing discipline.

This role operates as a horizontal enabler across the Marketing functions for Personal Business and Wealth, strengthening execution integrity, prioritisation, and follow-through. It does not define Marketing or customer strategy, nor does it own growth outcomes or channel delivery. Instead, it ensures that strategies owned by Marketing verticals are executed effectively within a coherent and well-governed framework.

Growth Mandate: Enable Marketing to operate as one integrated system and support leadership communication

• Lead the Group Head’s internal and external visibility plan and communication agenda
• Translate approved Marketing strategies into structured, executable initiatives with clear scope, ownership, dependencies, and success criteria.
• Ensure marketing and communication initiatives presented for approval are complete, aligned, and decision-ready.
• Maintain alignment between strategic intent and execution throughout delivery.
• Own the consolidated portfolio of Marketing initiatives across all verticals.
• Drive prioritisation, sequencing, and capacity alignment in partnership with Marketing leadership.
• Identify conflicts, dependencies, and delivery risks; recommend trade-offs and corrective actions.
• Enable collaboration across Marketing verticals and with partner functions (Technology, Data, Product, Operations, Finance. etc).
• Facilitate resolution of cross-team issues and dependencies without assuming delivery ownership.
• Remove execution friction and maintain momentum on critical initiatives.

First 90 Days

• Complete communication plans for Group Head
• Marketing initiative portfolio consolidated with clear ownership and prioritisation
• Planning and execution cadence established
• Leadership forums structured with clear agendas and follow-through
• Improved visibility of cross-vertical dependencies and risks

• 12+ years of experience in Marketing, Communication and/or Strategy, Transformation, or enterprise execution roles
• Proven experience operating at portfolio or function-wide level in complex organisations
• Strong track record translating strategy into execution without owning delivery
• Experience in regulated or matrixed environments preferred