VP of Marketing & Communications

About Us

Rebuilding Together Greater Florida, formerly known as Rebuilding Together Tampa Bay (RTGFL), is a leading nonprofit dedicated to affordable housing, home rehabilitation, and disaster recovery across Florida. We strengthen communities by repairing homes, revitalizing neighborhoods, and rebuilding lives. Our work ensures that low-income families can live in safe, affordable housing while supporting long-term community resilience.

Position Overview

RTGFL seeks a Vice President of Marketing and Communications (VP of Marketing) to lead and manage the organization’s communications and marketing department. This executive-level position is responsible for supervising a high-performing team, overseeing departmental operations and budget, and ensuring all communications strategies advance RTGFL’s mission and strategic goals.

As a member of the executive leadership team, the vice president will shape brand positioning, oversee public relations, manage government relations messaging, and lead multi-channel marketing campaigns. The VP will also be responsible for ensuring communications strategies directly support fundraising, donor relations, and advocacy efforts across Florida.

Key Responsibilities

Strategic Leadership & Brand Management

• Define the overall communications and marketing vision for RTGFL, ensuring alignment with the organization’s mission, strategic plan, and long-term goals.

• Serve as the primary guardian of the RTGFL brand, ensuring consistency of voice, visuals, and messaging across all channels and materials

• Work closely with the CEO and executive team to integrate communications priorities into organizational strategy and decision-making.

• Develop strategies to strengthen RTGFL’s visibility and reputation statewide and nationally as a leader in affordable housing, disaster recovery, and community revitalization.

• Use market research, community insights, and performance analytics to guide brand positioning, measure audience engagement, and refine communication approaches.

• Evaluate and implement emerging marketing tools, technologies, and platforms to expand RTGFL’s reach and ensure relevance in a rapidly changing communications landscape.

• Create clear, compelling, and mission-driven messaging frameworks for use by staff, leadership, and board members in all outreach efforts.

• Ensure branding and messaging resonate with diverse audiences, including homeowners, donors, policymakers, media, and community partners.

• Establish brand-protective strategies and proactive communication protocols to safeguard organizational reputation during high-visibility issues.

• Align marketing and communications strategies with development, programs, and operations to ensure unified storytelling and consistent representation of RTGFL’s impact.

Team Leadership & Department Oversight

• Lead and manage the communications and marketing team, ensuring clarity of roles, accountability, and performance outcomes.

• Recruit, hire, onboard, and retain top communications talent; provide mentoring, coaching, and growth opportunities to staff at all levels.

• Set annual goals and KPIs for the department and each team member, conduct evaluations, and provide ongoing feedback to ensure professional excellence.

• Establish clear workflows, policies, and procedures to ensure efficiency, consistency, and alignment with organizational objectives.

• Manage the departmental budget, monitor expenditure, and ensure resources are allocated strategically for maximum impact.

• Foster a collaborative, innovative, and results-driven team culture that aligns with RTGFL’s mission and values.

• Ensure effective collaboration with development, operations, and program teams so communications strategies amplify organizational priorities.

• Oversee relationships with consultants, vendors, and media partners, ensuring quality deliverables and alignment with organizational goals.

• Provide regular updates, reports, and recommendations to the CEO and board on departmental progress, challenges, and opportunities.

Public Relations, Government Relations & External Affairs

• Build and maintain strong relationships with journalists, editors, and influencers across print, broadcast, and digital outlets to secure ongoing coverage of RTGFL’s mission and impact.

• Represent RTGFL in interviews, press conferences, and public forums, ensuring messaging is clear, consistent, and aligned with the organization’s brand and mission.

• Oversee the creation and distribution of press releases, op-eds, media advisories, and talking points; ensure materials are accurate, timely, and compelling.

• Position RTGFL’s CEO, board, and leadership as recognized experts in affordable housing, community revitalization, and disaster recovery through proactive media outreach and speaking engagements.

• Develop and lead response strategies for sensitive or high-visibility issues, ensuring transparency and brand protection.

• Support advocacy and government relations efforts by aligning policy messaging with communications strategies, drafting testimony, and preparing briefing materials.

• Cultivate relationships with civic leaders, community organizations, and coalitions to amplify RTGFL’s voice and expand its influence.

• Track media coverage, public sentiment, and policy developments; provide regular reports to the CEO and board with recommendations to strengthen RTGFL’s public profile.

Marketing, Digital Engagement & Storytelling

• Oversee the execution of multi-channel marketing campaigns (digital, print, social, events).

• Use video production and storytelling to elevate awareness and engagement.

• Manage creation of marketing materials, visual assets, and donor-focused content.

• Track and analyze campaign metrics to refine strategies.

Cross-Functional Collaboration & Special Projects

• Work closely with development and operations teams to align marketing with fundraising and advocacy campaigns.

• Manage consultants, vendors, and external partners on strategic initiatives.

• Provide tailored communication support for grants, donor relations, and community partnerships.

Qualifications and Skills

Education and Experience

• Bachelor’s degree in communications, marketing, public relations, or related field (master’s preferred).

• 8–10 years of senior leadership experience in communications, marketing, or PR.

• Nonprofit experience is strongly preferred.

Leadership & Management

• Demonstrated success in managing and developing teams of 5–10+ staff and contractors.

• Proven ability to set departmental goals, establish KPIs, and lead performance management processes.

• Experience in managing departmental budgets, allocating resources strategically, and ensuring cost-effectiveness.

• Track record of building high-performing, collaborative teams that deliver measurable results.

Skills and Competencies

• Exceptional written, verbal, and presentation skills.

• Demonstrated ability to lead and grow a team, including supervision and mentoring.

• Strong financial management experience, including budgeting and KPI setting.

• Advanced knowledge of digital marketing, SEO, analytics, and content strategy.

• Proven record in video production and storytelling.

• Ability to build strong relationships with media, policymakers, and stakeholders.

• Proficiency in tools such as Adobe Creative Suite, Canva, and CRM platforms (Salesforce, HubSpot).

Preferred Qualifications

• Experience in government relations, public affairs, or advocacy communications.

• Strong nonprofit background in donor engagement and fundraising campaigns.

• Prior experience of managing agencies or consultants on special projects.

Why Join Us?

Mission-driven work: Drive communications that make a real difference in housing and disaster recovery.

Leadership opportunity: Lead, mentor, and grow a talented communications and marketing team.

Strategic influence: Serve as part of the executive leadership team guiding RTGFL’s public presence.