VP of Operations - Digital Marketing Agency (President Track)

VP of Operations - Digital Marketing Agency (President Track)

Florida-based digital marketing agency (20+ years, 65+ PPC clients, 140 SEO and web design/hosting client) seeks experienced agency operator to lead operations and own P&L.

This is NOT a consultant role. This is full-time operational leadership.

We're looking for someone who has:

• Run agency operations (not just managed accounts)
• Sold and delivered B2B service retainers ($5K-$15K/month)
• Personally managed Google Ads campaigns at scale
• Built and managed offshore teams (India/Philippines)
• Owned P&L and grown agency revenue

The Situation:

Our PPC Director will likely leave the company in Q2 - Q3, 2026. We need an operator who can:

• Replace him if and when that should happen (expert PPC skills required)
• Retain 65+ PPC client relationships (excellent communication)
• Scale the business (build Premier Packages, offshore teams)
• Own operations (run the business, not just execute tasks)

This is a President/Operating Partner role with equity upside for the right person.

What You'll Do:

Months 1-3: Stabilize & Transition

• Meet all 65 clients personally
• Work with departing PPC Director (knowledge transfer)
• Audit all PPC accounts and client relationships
• Ensure zero client churn during transition
• Begin upgrading existing clients to Premium Packages

Months 4-6: Build & Scale

• Hire and train India-based PPC team
• Manage Philippines-based SEO team
• Close 5-7 Premium Package upgrades ($8K-$15K/month)
• Systemize service delivery

Months 7-12: Own & Grow

• Drive LinkedIn outbound sales strategy
• Build strategic partnership referral network
• Manage offshore execution teams
• Own P&L (revenue, margins, profit)

Must-Haves (We're Serious About These):

✅ 10+ years in digital marketing agency operations (not in-house, not freelance)

✅ Expert-level Google Ads/PPC knowledge - You must be able to:

• Audit and optimize $100K-$150K/month PPC accounts
• Set bid strategies, campaign structure, audience targeting
• Train offshore PPC specialists
• Step in hands-on for 90 days during transition

✅ Has sold B2B service retainers ($5K-$15K/month range)

• We're not selling $99/month commodity services
• You've conducted discovery calls and closed $50K-$100K annual contracts
• You understand consultative selling (not pitch-based)

✅ Agency client services experience

• Managed 30+ ongoing client relationships simultaneously
• Monthly performance calls and accountability
• Client retention, not just client acquisition

✅ Offshore team management (or fast learner)

• Comfortable working with India/Philippines teams
• Can build, train, and manage remote execution teams
• Understands time zones and cultural differences

✅ P&L ownership mentality

• Has managed budgets $500K+
• Thinks like owner, not employee
• Cares about profit, not just revenue

✅ Excited about variable compensation

• Entrepreneurial mindset (sees equity opportunity)
• Not looking for $150K+ base salary
• Wants to build long-term wealth, not collect paycheck

✅ Available to start early to mid-January 2026 (earlier preferred)

Red Flags (Auto-Disqualify):

❌ You're a PPC specialist without operations experience

❌ You've only worked in-house (never at an agency)

❌ You're a consultant looking for short-term projects

❌ You need $100K+ base salary guaranteed

❌ You've never sold services (only executed campaigns)

❌ You've changed jobs 3+ times in last 3 years

❌ You have zero offshore team experience and aren't interested

Compensation Structure (Read Carefully):

Base Salary: $60,000/year ($5,000/month)

Profit Share: 30% of net profit (paid quarterly, uncapped)

• Year 1 conservative: $36K-$60K profit share = $96K-$120K total
• Year 1 aggressive: $60K-$120K profit share = $120K-$180K total
• Year 2-3: $150K-$300K total (as business scales)
• Year 3-4: $300K-$420K (if 20% equity earned at $600K profit)
• Year 4-5: $600K-$1.2M+ (if 30% equity earned at $1M profit)

Equity: Tiered ownership based on performance

Tier 1: $600K annual net profit → 20% equity ownership

• Vests over 3 years
• $600K profit = $180K profit share + $120K-$240K equity value (2-4x multiple)
• Total Year 3-4 comp: $300K-$420K

Tier 2: $1M annual net profit → 30% equity ownership (additional 10%)

• Vests over 3 years
• $1M profit = $300K profit share + $300K-$900K equity value (3-9x multiple)
• Total Year 4-5 comp: $600K-$1.2M

Why tiered equity:

• Rewards baseline success (20% at $600K)
• Rewards transformational success (30% at $1M)
• Aligns you with building $5M-$10M agency (not just $2M-$3M)

Why this structure works:

• You get upside for performance (not capped salary)
• We align incentives (you win when business wins)
• Equity gives you long-term wealth (not just paycheck)

If you need $120K+ guaranteed base salary, this role isn't for you.

What Makes This Opportunity Unique:

✅ Own the business (not just work in it)

• 30% profit share means you think like owner
• Up to 30% equity ownership (20% at $600K profit, 30% at $1M profit)
• Potential Year 4-5 total comp: $600K-$1.2M with full equity
• President title and authority from Day 1

✅ Proven business model with room to scale

• 20-year agency with 65+ clients
• $5.6M in ad spend managed annually
• Currently underpriced ($499-$1,299/month)
• Clear path to $3K-$15K/month Premium Packages

✅ Offshore infrastructure already in place

• Existing Philippines SEO team
• Partnership with India development firm (PPC team ready to build)
• You manage strategy, teams execute

✅ Owner is financially secure (not desperate)

• Focused on building Profit Solutions (tax business)
• This is strategic delegation, not distress sale

✅ Clear 90-day ramp

• Existing client relationships (warm handoff)
• Proven tools and systems (Discovery Call Script, proposals, playbooks)
• You're not starting from scratch

About DVC (Digital Visibility Concepts):

20 years in business serving commercial contractors, equipment rental companies, professional services, and local businesses.

Core services:

• Google Ads management ($5.6M annual ad spend)
• SEO and content marketing
• Website development and optimization
• AI chatbot automation

How to Apply:

Do NOT apply if:

• You're a consultant looking for contract work
• You need $120K+ guaranteed base
• You've never worked at an agency
• You can't start by mid-January 2026

DO apply if you have:

• 10+ years agency operations experience
• Expert PPC skills (can replace departing Director)
• Sold B2B service retainers ($5K-$15K/month)
• Offshore team management experience
• Entrepreneurial mindset (excited about equity)

Application Requirements:

• Resume - Must show agency operations background
• Cover Letter (max 1 page) - Answer these questions:
• Why are you the right person to replace our PPC Director AND scale this business?
• What's your specific plan for the first 90 days?
• Why does variable comp (30% profit share) excite you more than guaranteed salary?
• Video Introduction (2-3 minutes) - Record yourself answering:
• Your agency operations background
• Your PPC expertise (campaigns you've managed)
• Why you want ownership (equity) vs. traditional employment
• One Agency Success Story (max 1 page) - Write about:
• A time you stabilized client relationships during a key employee departure, OR
• A time you upgraded clients from commodity to premium services, OR
• A time you built offshore teams to scale agency operations

Upload video to YouTube (unlisted) or Loom and include link in application.

Interview Process:

Step 1: Application Review (48 hours)

• We'll review all applications and reach out to top candidates

Step 2: Compensation Screening Call (15 minutes)

• Verify current comp and alignment with our structure
• If we're too far apart, we'll end conversation respectfully

Step 3: Deep-Dive Interview (2 hours)

• PPC depth assessment (walk through account optimization)
• Working session (real client scenario)
• Motivation and culture fit

Step 4: Reference Checks

• We'll call 2-3 references

Step 5: Offer (within 1 week of final interview)

Questions? Here's What We Know You're Wondering:

Q: Is this remote or in-office? 100% Remote.

Q: What if I can't replace the PPC Director's technical skills? A: Then this role isn't for you. Expert PPC is non-negotiable. Clients are paying us to manage $5.6M in ad spend - you must be able to audit, optimize, and train others.

Q: Can I negotiate the base salary higher? A: No. $60K base + 30% profit share is the structure. If you need $100K+ guaranteed, this isn't the right fit. The upside is in profit share and equity, not base salary.

Q: What if I don't have offshore team management experience? A: We're willing to train IF you're excited about building this capability. But you must be comfortable with it and see it as opportunity (cost savings, scalability), not a burden.

Q: What's Bruce's role after I'm hired? A: Bruce will coach you heavily in Months 1-3 (5-15 hours/week), then step back to 5 hours/week by Month 4. His goal is 1 hour/day max involvement.

Q: What if I don't hit $600K profit and don't get equity? A: Then you still make $60K base + 30% of whatever profit you do generate. At $300K profit, you'd make $150K total comp. At $450K profit, you'd make $195K. Equity is a bonus for exceptional performance, not the only upside.

Company Values:

Transparent pricing over hidden costs

• We tell clients what things cost and why
• No bait-and-switch, no nickel-and-diming

Integrated solutions over fragmented services

• We solve business problems, not just sell tactics
• PPC + SEO + CRO + Automation = cohesive strategy

Systematic delegation over micromanagement

• Clear accountability, then trust people to execute
• Document processes, train well, then get out of the way

Long-term wealth over short-term paycheck

• We're building something sustainable
• Equity and profit share align us all

Ready to own a business instead of just working for one?

Apply now with resume, cover letter, video, and success story.

We'll respond to qualified candidates within 48 hours.

Job Type: Full-time

Salary: $60,000 base + 30% profit share + equity (Year 1 total: $96K-$180K)

Location: 100% Remote

Start Date: Early to Mid-January 2026 (earlier preferred)

Travel: None.

Benefits: Health insurance, 401k match, flexible schedule after ramp period

Digital Visibility Concepts is an equal opportunity employer.

Pay: $100,000.00 - $250,000.00 per year

Work Location: Remote