Web Analyst

About Persistent

We are an AI-led, platform-driven Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what?s next. Our offerings and proven solutions create a unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry-leading organizations across the world, including 20 Fortune 50 companies and 4 of the 5 top banks in both the US and India, and numerous innovators across the healthcare ecosystem.

Our disruptor?s mindset, commitment to client success, and agility to thrive in the dynamic environment have enabled us to sustain our growth momentum. Persistent has been recognized across top industry platforms for innovation, leadership, and inclusion. We have delivered 22 sequential quarters of growth with $406.2M in Q2 FY26 revenue, up 4.2% Q-o-Q and 17.6% Y-o-Y growth. Our 26,000+ global team members, located in 18 countries, have been instrumental in helping the market leaders transform their industries. We have been named the fastest-growing Indian IT services brand in the ?Brand Finance India 100? 2025 report. We were also cited as a Leader in the ISG Provider Lens? 2025 for Digital Engineering Services 2025 and the Everest Group Talent Readiness for Next-generation Application Services PEAK Matrix? Assessment 2025

About Position:

We are seeking a skilled and data-driven Web Analyst to lead the end-to-end tracking and analytics setup for our web platform. This role is responsible for designing and implementing a comprehensive measurement framework, ensuring accurate data collection, and delivering actionable insights that drive business performance and user experience optimization.

• Role: Web Analyst
• Location: Bengaluru
• Experience: 6 to 12 Years
• Job Type: Full Time Employment

What You'll Do:

Tracking & Analytics:

• Design and implement a robust tracking and measurement plan aligned with platform architecture and business goals.
• Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and OneTrust Consent Platform.
• Define and implement event tracking, user flow analysis, and conversion tracking.
• Build custom Mixpanel dashboards and reports to monitor site performance and key KPIs.
• Track critical user behaviors including navigation patterns, feature engagement, and drop-off points.
• Optimize tracking for multi-step conversion funnels.
• Implement A/B testing and user segmentation strategies to evaluate and enhance performance.

Quality & Compliance:

• Ensure tracking accuracy through testing and debugging of event implementations.
• Validate data integrity and troubleshoot inconsistencies.
• Build real-time reporting dashboards in Mixpanel.
• Stay current with privacy regulations and ensure compliance via cookie consent management using OneTrust.

Collaboration:

• Partner with developers to ensure accurate implementation of tracking scripts.
• Work closely with the Web Lead (PM) to integrate analytics into the development roadmap.
• Collaborate with UX and marketing teams to provide insights into user behaviour and engagement patterns.

Expertise You'll Bring:

• Proven experience in web analytics and tracking implementation.
• Hands-on expertise with GTM, Mixpanel, and consent management platforms (e.g., OneTrust).
• Strong understanding of event-based analytics, conversion funnels, and A/B testing methodologies.
• Familiarity with privacy laws (e.g., GDPR, CCPA) and their impact on tracking and data collection.
• Excellent collaboration skills with both technical and non-technical teams.
• Experience building real-time dashboards and custom reports.
• Ability to translate business goals into measurable KPIs.
• Strong analytical mindset with attention to detail.
• Proactive approach to problem-solving and continuous improvement.

Benefits:

• Competitive salary and benefits package
• Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
• Opportunity to work with cutting-edge technologies
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
• Annual health check-ups
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Values-Driven, People-Centric & Inclusive Work Environment:

Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

• We support hybrid work and flexible hours to fit diverse lifestyles.
• Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
• If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Let's unleash your full potential at Persistent

"Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind."