Web + Analytics Lead, Webflow

Passion, Inc.

OBJECTIVE

The Web + Analytics Lead is the primary builder and maintainer of Passion’s websites in Webflow, ensuring all digital properties are high-performing, user-friendly, and conversion-ready. This role brings a mix of technical execution and marketing insight—translating creative concepts and strategic needs into beautiful, fast, and responsive web experiences.

In addition to hands-on Webflow development, this individual supports tracking and reporting, SEO best practices, and optimization efforts. They also lead wireframe development for new sites, manage content updates in WordPress, and collaborate with third-party WordPress developers to ensure execution aligns with Passion’s digital strategy.

1. Webflow Development + Website Management

• Serve as the lead Webflow builder for all Passion-owned web properties—including site structure, page creation, CMS collections, and responsiveness.
• Build and publish new pages, landing experiences, and seasonal updates in collaboration with design and marketing teams.
• Maintain consistency across all digital properties while adhering to brand and UX standards.
• Manage website updates, content changes, and ongoing maintenance without developer oversight.

2. New Site Planning + WordPress Oversight

• Create wireframes and functional mockups for net-new websites or digital experiences based on campaign or organization needs.
• Manage relationships with external WordPress developers, providing project scope, feedback, QA, and approvals as needed.
• Maintain and update WordPress sites and blogs, ensuring content is fresh, accurate, and aligned with brand guidelines.

3. Campaign + Marketing Support

• Collaborate with Paid Media, Email, and Digital Marketing teams to create high-performing landing pages tailored to specific campaigns.
• Ensure all landing pages are optimized for mobile, accessibility, and fast load times.
• Implement tracking links, forms, and success paths to support lead generation and conversions

4. SEO + Conversion Optimization

• Implement on-page SEO best practices (meta tags, alt text, semantic structure, internal linking).
• Use data to inform testing and improvement of page layouts, headlines, and CTAs for better engagement and conversion.
• Partner with the Marketing Operations Lead to identify CRO opportunities and support testing.

5. Web Analytics + Tagging

• Implement and maintain GA4 and GTM tracking across all web properties.
• Ensure accuracy of data related to traffic, user behavior, and conversions.
• Support reporting needs by aligning analytics with dashboards and performance metrics owned by Marketing Ops.

This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.

WORK SCHEDULE

Monday – Friday, 9a - 5p

SUPERVISORY RESPONSIBILITIES

None

REPORTS TO

Digital Marketing Manager

AN IDEAL INDIVIDUAL

• 2–4+ years of experience in website development, with proven expertise in Webflow.
• Experience creating wireframes and planning new websites or landing experiences.
• Proficient in managing WordPress content and coordinating with developers or vendors.
• Working knowledge of HTML, CSS, and basic JavaScript to support Webflow customization, troubleshoot embed code, and assist with tracking implementations.
• Familiar with CMS structure, interactions, and third-party embed setup.
• Strong working knowledge of Google Analytics (GA4), Google Tag Manager, and SEO best practices.
• Experience with A/B testing, UTM tagging, and performance analysis.
• Organized, efficient, and able to manage multiple concurrent site tasks.
• Effective communicator who collaborates well across creative, marketing, and tech teams.

EXPECTATIONS

• Embodies a heart for Jesus, aligning with the mission and values of our organization.
• Adaptable and flexible, with a willingness to take on challenges and exceed expectations in a fast-paced environment.
• Champions the culture and vision of our organization, characterized by a low-drama, high-momentum, positive attitude.
• Demonstrates initiative, dedication, and the ability to work proactively towards achieving marketing goals.
• Active participation in the life of Passion City Church, embracing it as their community and contributing to its mission and values.