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Web and Content Specialist

Fort Lauderdale, United States

We are seeking a creative and detail-oriented Web & Mobile Content Specialist to support the Digital Marketing team in delivering impactful projects focused on usability, design, and content excellence. The ideal candidate will be hands-on and will maintain, update, and enhance web and mobile app experiences, ensuring high-quality content, seamless user journeys, and alignment with business objectives. They will create the copy and/or coordinate copy creation and then load it to the platforms through our content management systems. Through creative, strategic and experiential content we will showcase the Atlantis brand story through our website and mobile app.

Key Responsibilities

The primary role is to ensure all the content on both the mobile app and website is accurate, synchronized, up to date, and functioning as intended. This person will be an expert on the website and mobile app CMS platforms, and serve as the go-to person for app content and app messaging questions.

Web Design & Maintenance:

Maintain visually engaging, user-friendly web pages aligned with brand standards.
Implement updates and ensure web content is optimized for SEO and user engagement.
Ensuring pages are responsive and compatible across devices and browsers.
Build out and test new enhancements to meet digital conversion and traffic goals
Implement A/B testing to continually optimize the site for enhanced customer usability

Mobile App Content Management:

Update and manage content within the mobile app, ensuring accuracy and consistency with web content.
Collaborate with developers to troubleshoot and resolve content-related issues in the app.
Ensure all app updates meet accessibility and usability standards.
Create and load in the CMS engaging text messages to send to guests’ mobile devices

Content Creation & Optimization:

Create, upload, and manage web and app content, including but not limited to offers, events and landing pages, using content management systems (CMS) and app management tools.
Optimize content for SEO and ensure alignment with marketing campaigns.
Regularly audit and update content for accuracy, relevance, and compliance.

User Experience (UX) Focus:

Conduct usability testing and user feedback analysis to improve web and mobile app experiences.
Propose and implement design and content enhancements based on user insights.

Analytics & Reporting:

Monitor web and app performance using tools like Google Analytics and app analytics platforms.
Provide regular reports on engagement metrics and recommend data-driven improvements.

Collaboration & Support:

Partner with cross-functional teams to align web and mobile app content with broader marketing and product strategies.
Respond to and troubleshoot any website or mobile app issues in a timely manner, coordinating with development teams to ensure stability
Document processes and workflows to maintain efficient content updates.

Qualifications:

4+ years of experience in web design and content management, with exposure to mobile app content management.
Proficiency with content management systems (WordPress, Drupal, or similar).
Basic understanding of app management tools and platforms.
Knowledge of HTML, CSS, and SEO best practices.
Proficient skills in UX/UI design.
Proficient skills in AI.
Proficiency with design tools (e.g., Adobe Creative Suite, Figma).
Proficiency in using the Microsoft Office Suite (e.g., Word, Excel, PowerPoint).
Excellent organizational and project management skills.

About Atlantis Paradise Island:

Atlantis Paradise Island, a lush, oceanside resort located on Paradise Island in the Bahamas, is a dynamic destination and offers visitors bold multimillion-dollar renovations, exciting new partnerships, and reimagined guest experiences. Bahamian culture and the spirit of its beloved team members are the heart and soul of this iconic, legendary resort. Atlantis’ immersive programming connects guests to the rich history, art, people, food, and festivities of the Bahamas while remaining dedicated to sustainability and environmental conservation.

Home to Aquaventure, one of the world’s largest waterparks, the 141-acre waterscape of thrilling slides and river rides features 14 pools and five miles of white sand beaches. Atlantis is also home to the largest open-air marine habitat in the world, with over 65,000 aquatic animals from 250 species making their home in natural ocean-fed lagoons and habitats. Dolphin Cay, the unparalleled marine animal conservation, rehabilitation and education center, provides guests with a once-in-a-lifetime opportunity to learn and interact with nature’s most fascinating mammals.

Atlantis has five unique lodging options: the grand, iconic newly renovated towers of The Royal, the family-friendly ambiance at The Coral, water-side villas at Harborside Resort, all-suite luxury accommodations at The Cove, and residential-style living at The Reef.

Guests can choose from an impressive collection of over 40 restaurants, bars, and lounges with celebrity chef culinary masterpieces, including Fish by José Andrés, Nobu by Nobu Matsuhisa, and Paranza by Michael White. With its unrivaled meeting and convention space and the well-appointed Atlantis Marina overlooking Marina Village, the Atlantis experiences are endless and unique to each traveler. Additional resort amenities include the tranquil Mandara Spa, a newly opened tennis and pickleball center, indoor and outdoor regulation basketball courts, a 500-seat movie theater, Atlantis Kids Adventures (AKA) for children ages 3-12, a gaming arcade, CRUSH- a teen nightclub, Jokers Wild comedy club, an award-winning 18-hole golf course designed by Tom Weiskopf, the renowned and newly redecorated Atlantis Casino, and an array of luxury and boutique duty-free shopping. For more information and reservations, please visit atlantisbahamas.com.

Job Type: Full-time

Pay: $47,727.68 - $57,478.50 per year

Benefits: