Web & App Project Manager

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Job category:

Employment type:

Job profile:

Job duties:

The Web & App Project Manager is a key member of the Wisconsin Athletics Brand Marketing team, responsible for managing and optimizing UWBadgers.com and the Badgers app to deliver an engaging, user-friendly, and accessible experience for fans, student-athletes, and the broader community. This role oversees daily website and app operations, including performance monitoring, troubleshooting, content updates, and integrations, while collaborating with internal staff and external partners to align digital strategies with departmental goals. Leveraging data and analytics, the Digital Platforms Manager drives digital engagement, supports marketing initiatives, and strengthens Wisconsin Athletics’ brand presence, requiring a balance of technical expertise, creative problem-solving, and strategic planning in a fast-paced environment while ensuring compliance with university, NCAA, and accessibility standards.

Key Focus Areas:

• Responsible for planning, implementing, managing, monitoring, and upgrading UWBadgers.com and the Badgers app.

• Responsible for troubleshooting all website and app issues.

• Conduct regular content audits to eliminate redundant and/or duplicate information on the website.

• Create appropriate website content aligned with the organization’s strategy at the direction of the Head of Brand Marketing.

• Ensure website quality and efficiency by conducting regular test plans.

• Improve the user experience of the website regularly.

• Collaborate with all staff and management to ensure that the website aligns with brand strategy and revenue growth.

• Work with external partners, including SIDEARM and other integrations.

• Leverage data to make informed decisions and identify industry and user trends.

• Create strategies to grow app users and web traffic metrics.

• Help develop and implement the push notification strategy for the Badgers app.

• Ensure full compliance on the website with all laws and regulations.

• Stay up to date with industry best practices and monitor competitor websites.

Key job responsibilities:

• Facilitates the estimation of project costs, resources, and time required to complete the assigned phase of a project and monitors activities, negotiates for resources, and assigns tasks to ensure these targets are met. Follows established change control processes if targets can no longer be met

• Creates a project plan, monitors progress and performance against the project plan, and identifies, resolves, or escalates risks and issues

• Prepares regular reports to communicate the status of the project within and beyond the project team

• Sets priorities, allocates tasks, and collaborates with project staff to meet project targets and milestones

• Manages the activities of outside contractors to ensure they are integrated into the project and that the organization receives satisfactory standards of service

Department:

Athletics, Brand Marketing

Compensation:

The minimum salary is $65,449, depending on qualifications and experience.

Required qualifications:

• Minimum 2 years of work experience as a website manager.

• Strong understanding and experience with HTML, CSS, and content management systems.

• Ability to troubleshoot website and app issues in a fast-paced environment.

• Great understanding of Search Engine Optimization (SEO).

• Excellent content creation and writing skills.

Preferred qualifications:

• Experience with SIDEARM and support of NCAA Division I Athletics digital tools.

• Project management ability with strong time management and multi-tasking skills.

• Strong attention to detail with an analytical mindset and solid problem-solving skills.

• Exposure to responsive design techniques.

• Commitment to delivering user-friendly, creative, and accessible designs.

• Experience with Adobe Suite (Photoshop for editing photos/graphics).

• Copyediting experience.

• Experience with Google Analytics.

Education:

Bachelor’s degree preferred

How to apply:

Click the "Apply" button to start the application process.

You will be prompted to upload the following documents:

• Resume
• Cover Letter

Applicants should attach a cover letter and resume detailing their training and experience relating to the required and preferred qualifications referenced above. The application reviewers will be relying on written application materials to determine which qualified applicants will advance in the recruitment process.

Contact information:

Institutional statement on diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal Opportunity Employer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply.

To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.