Web Content Specialist

Angola, Indiana

Summary

This role is responsible for creating, editing, optimizing and maintaining content on Trine University’s website to ensure it is engaging, user-friendly and aligned with Trine University’s brand strategy. A strong focus on analytics and search engine optimization (SEO) is essential, as this position will play a key role in driving organic traffic and improving online visibility.

Essential Duties and Responsibilities

• Serve as administrator for trine.edu and other university websites as assigned
• Develop, write, edit, update, and publish high-quality web content that aligns with brand tone and organizational goals.
• Implement SEO best practices, including keyword research, on-page optimization, and metadata management.
• Monitor website performance using analytics tools (e.g., GA4) and provide insights into the user journey as well as recommendations for improvements.
• Collaborate with other marketing, design, and digital marketing personnel to ensure content supports broader campaigns and digital strategy.
• Communicate with other departments to maintain and update website content for accuracy, relevance, and consistency.
• Stay updated on SEO trends, algorithm changes, and digital content best practices.
• Ensure accessibility, readability, and mobile responsiveness across all content.
• Assist with content audits and contribute to strategies for improving site structure and user experience.
• As needed, work with outside contractors in areas such as web design, programming or hosting.
• Train web editors in other departments to update content in the ModernCampus CMS.

Education and/or Experience

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience).
• 2+ years of experience in web content management, digital marketing, or a similar role.

Outstanding Benefits

Trine University offers a comprehensive benefit package designed to provide a variety of choices to best fit your needs and the needs of your family. Some benefits offered include:

• Health – medical, dental, vision, flex spending, HSA accounts
• Life Insurance – a variety of voluntary life options are available along with an employer paid employee life policy valued at 1½ times annual salary
• Financial Insurance – employer paid Long Term Disability and voluntary Short-Term Disability, Accident, Hospital Indemnity, and Critical Illness options are available
• Paid vacation and sick time
• Retirement – after one year of full-time service you are eligible for an employer contribution of 5% and up to an additional 5% employer match
• Education – after 6 months of full-time service, undergraduate education benefits are available for employee, spouse, and dependent children

Salary

The salary is competitive and commensurate with experience and qualifications.

Trine University is an equal opportunity employer. Applicants are considered for employment without regard to race, color, religion, sex, age, disability, national origin, genetic information, citizenship status, military status, or any other basis prohibited by law, unless such basis constitutes a bona fide occupational qualification. Trine will comply with its legal obligation to provide reasonable accommodations to qualified individuals with disabilities and for religious beliefs.