Web Developer & Digital Marketing Coordinator

Overview
We are seeking a dynamic and innovative Web Developer & Digital Marketing Coordinator to join our vibrant team. This role offers an exciting opportunity to blend technical web development skills with strategic digital marketing expertise, driving brand growth and online engagement. You will be responsible for developing, maintaining, and optimizing our website while executing impactful digital marketing campaigns across multiple channels. Your creativity, technical proficiency, and analytical mindset will help elevate our online presence and deliver measurable results.

Duties

• Develop, customize, and maintain the company’s website using WordPress and other content management systems to ensure a seamless user experience.
• Implement SEO strategies utilizing SEO tools and keyword research to improve organic search rankings and increase website traffic.
• Optimize website performance through conversion rate optimization techniques, A/B testing, and analytics insights.
• Manage social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to enhance brand visibility.
• Create engaging content including copywriting, graphic design with Adobe Creative Suite (Photoshop, Illustrator), and multimedia assets for web and social media channels.
• Execute paid advertising campaigns using Google Ads (Google AdWords), Facebook Advertising, and SEM strategies to generate leads and boost conversions.
• Monitor website analytics with Google Analytics and other tools to track performance metrics, identify opportunities for improvement, and report on campaign effectiveness.
• Coordinate email marketing initiatives using marketing automation tools to nurture leads and maintain customer engagement.
• Collaborate with cross-functional teams to develop e-commerce solutions that enhance online sales performance.
• Stay current with industry trends in digital marketing, SEO best practices, and web development technologies like HTML, CSS, JavaScript, and SQL.

Experience

• Proven experience in web development with a strong portfolio demonstrating proficiency in WordPress customization, HTML, CSS, JavaScript, and SQL databases.
• Demonstrated success in executing digital marketing campaigns across social media platforms, including social media management tools.
• Hands-on experience with SEO tools such as SEMrush or Moz for keyword research and performance analysis.
• Familiarity with Google Ads (Google AdWords), Google Analytics, Facebook Advertising platforms, and marketing automation software.
• Strong graphic design skills using Adobe Photoshop and Adobe Creative Suite for content creation purposes.
• Knowledge of conversion optimization techniques to improve website usability and increase lead generation.
• Ability to analyze data from analytics platforms to inform strategy adjustments and optimize campaign ROI.
• Excellent copywriting skills tailored for digital channels combined with a keen eye for visual content creation.
• Experience working within B2B marketing environments or e-commerce settings is a plus. Join us in shaping the future of our digital presence! This paid position offers an engaging environment where your skills will directly impact our growth while providing opportunities for professional development in both web development and digital marketing disciplines.

Job Type: Full-time

Pay: $50,598.17 - $60,935.43 per year

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Paid time off
• Retirement plan

Work Location: In person