Web & Digital Specialist

Job Title

Web & Digital Specialist

Department

Shared services

Role Summary

We are seeking a dedicated Web & Digital Specialist to own the day-to-day operation, development, and optimisation of the company group websites. This role is accountable for website design and development (WordPress/PHP), SEO and content updates, request triage, stakeholder coordination, and ensuring websites meet business, performance and security governance standards.

Key Responsibilities

• Fully own the lifecycle of all corporate websites (approx. 8–10 sites): design changes, development, content updates, testing, and deployments.

• Develop, maintain and extend WordPress environments (themes, plugins, multisite setups) with strong PHP coding practices.

• Triage, prioritise and resolve website requests and incidents; maintain a clear backlog and SLAs for Sales & Marketing requests.

• Implement and maintain on‑page and technical SEO best practices: metadata, schema markup, sitemaps, robots, canonicalization, crawling/ indexability, and site speed improvements.

• Monitor site performance and user analytics; propose and implement improvements to UX, accessibility and conversion points in coordination with Marketing.

• Coordinate content approvals with business and website owners; manage the content publishing workflow and version control.

• Work with external vendors, freelancers and contractors when needed; manage scope, deliverables and quality.

• Maintain staging and production environments, backups, deployment processes and release notes.

• Apply security patches and hardening measures to WordPress core/plugins/themes, and coordinate vulnerability remediation with Cybersecurity (perform fixes after security team approval where required).

• Maintain documentation: runbooks, SOPs for site updates, deployment checklists, and onboarding guides for site owners.

• Provide training and support for website owners and Marketing users on the CMS and publishing workflows.

Required Skills & Experience

• 6+ years experience in web development with a focus on WordPress and PHP.

• Strong understanding of WordPress architecture (themes, plugins, multisite), database (MySQL), and hosting environments.

• Practical SEO experience (technical and on‑page) with measurable outcomes.

• Skilled in HTML5, CSS3, JavaScript, and responsive design principles.

• Comfortable with Linux web servers (Apache/Nginx), DNS basics, SSL management and CI/CD deployments.

• Experience with Git, version control and deployment pipelines.

• Able to read and remediate findings from penetration tests or vulnerability scans (while working with Cybersecurity for governance).

• Strong stakeholder communication, coordination and project management skills.

Desirable / Bonus

• Experience with multisite WordPress and large site portfolios.

• Google Analytics / GA4, Google Search Console, Lighthouse, and other SEO/analytics tooling experience.

• Experience with PHP frameworks, caching layers, and CDN configuration.

• Prior experience working in shared services or matrix organisations.

• Arabic language skills and prior GCC experience are a plus.

Education & Certifications

• Bachelor’s degree in Computer Science, Web Development, Digital Marketing or related field — or equivalent practical experience.

• Relevant certifications (Digital Marketing Certification, Google Analytics, SEO, WordPress) are advantageous.

KPIs & Success Measures

• Average ticket/request response time and SLA adherence for Marketing website requests.

• Website uptime and number of production incidents per quarter.

• Measurable SEO improvements (organic traffic, rankings for target pages) over defined periods.

• Page speed/Lighthouse score improvements on priority pages.

• Time-to-remediate for high/critical vulnerabilities (in coordination with Security).

• Quality of deployments (rollback rate, post-deploy incidents).

Working Relationships

• Works primarily with (Marketing Manager and content owners).

• Regular collaboration with IT/Cybersecurity for governance, vulnerability remediation and security approvals.

• Coordinates with external vendors, SMEs and freelance developers as needed.