Web Growth Marketing Manager

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We're looking for a Web Marketing Manager to join our Web team within the Product-Led Growth (PLG) Revenue organization. This is an individual contributor role focused on experimentation and web page optimization. You will help run our website as a core growth surface and measurable revenue driver.

You will own and continuously improve core web surfaces on fivetran.com like the Homepage and Navigation. You will partner cross-functionally to align business objectives with web best practices and high-velocity execution. This role requires a keen eye for the user experience, an analytical skill set, and a strong eagerness to learn, test, and iterate quickly.

This is a full-time, hybrid position based out of our Oakland office. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

Technologies You'll Use

• Webflow
• Webflow Optimize (A/B experimentation)
• Google Analytics (GA4)
• Looker
• Jira
• Figma
• Excel

What You'll Do

• Own and continuously optimize high-impact surfaces on fivetran.com (ex: Homepage, Navigation, Interactive Demo, key conversion flows) to drive measurable improvements in conversion rates.
• Own and optimize the Website Chat as a high-impact growth channel.
• Execute a structured experimentation program: identifying opportunities to optimize through data, writing briefs to design the test, and analyzing performance.
• Translate web data and user behavior into clear insights and actionable recommendations that improve funnel performance and UX. Partner closely with Web Design to translate website plans into designed experiences.
• Work directly in Webflow to ship updates quickly, including page edits, UX improvements, and copy changes. Work with our web developer to build more complex experiences.
• Write clear and actionable business requirement documents (BRDs) for web initiatives to align stakeholders on goals, milestones, and success metrics.
• Partner closely with Product Marketing, Demand Gen, Brand, and Product to execute GTM priorities on the website.

Skills We're Looking For

• Experience optimizing web experiences that drive measurable business outcomes (trial signups and demo requests that ultimately increase ARR).
• Strong experience with conversion rate optimization (CRO) and experimentation, including designing and analyzing A/B tests.
• Hands-on experience working in CMS platforms like Webflow (or similar), with a willingness to jump in and make changes directly without extensive development support.
• Strong understanding of user experience principles, with the ability to identify friction and take action to improve it.
• Excellent cross-functional collaboration skills, influencing and collaborating with teams across Marketing, Product, Analytics, and Brand.
• Proficiency in Google Analytics with experience translating data into actionable insights.
• Bias for action and strong organization skills: you move fast and prioritize sharply. You have an inbox-zero personality.
• Curiosity and growth-orientation: you actively seek feedback, test new ideas, and continuously look for ways to improve.

Bonus Skills

• Work experience in PLG-driven growth environments
• Experience working directly with web development
• Experience managing localization vendors and workflows
• Experience with user testing tools and user research

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