Web Manager

National Association for Music Education

Job Title: Web Manager

Reports To: Assistant Executive Director of Marketing Communications

FLSA Status: Exempt

SUMMARY

The National Association for Music Education (NAfME) seeks a motivated, detail-oriented, self-starting individual to manage our website and online community and be a key member of our marketing communications team.

The NAfME Web Manager is primarily responsible for maintaining and managing the content and function of the NAfME website and online community and for taking full advantage of the capabilities of our sites to help meet strategic goals for growth and engagement. The Web Manager, reporting to the Assistant Executive Director of Marketing Communications, coordinates with a team of staff members contributing to our Wordpress-based website. This position manages the NAfME online community, Connect. The position supports other web-based platforms such as event registration, job center, and digital publications.

The NAfME Web Manager will ideally combine knowledge of Wordpress, experience with websites featuring custom post types, a record of successful website management including user experience/testing, and the desire to work closely and collaboratively with staff colleagues to make our website the most valuable destination online for music educators. A “marketing mind set” is vital.

The position is fully remote; the ability to work effectively in a remote environment is essential. Basic graphics and video editing skills are necessary; graphic design skills are a plus. (This position does not require experience as an IT specialist or programmer--NAfME contracts with a web development company for web hosting and technology support.)

ESSENTIAL DUTIES AND RESPONSIBILITIES

· Project management and calendaring

· Coordinating various projects with staff web team; confirming completion; reviewing functionality

· Content and function management:

- Ensure web team members are working correctly with the site.

- Posting content correctly

- Following style guide (fonts, images, etc.)

- Maintaining taxonomy on all content added to the site

- Removing old content

- Page redirections and tags/categories

• · Site maintenance:

- Ensure resources are correctly tagged and added to the Resource Library

- Ensure webinars and other events are showing in the Events Calendar properly

- Feeds on various pages pulling the correct posts

- Ads displaying properly

- Broken links tracked/fixed

• Testing and troubleshooting

- Single sign on functionality

- Community functionality

· Continued compliance with our accessibility statement and best practices

· Web stats management and reporting on a regular basis

o Create regular reports of content updates for staff and leadership

o Make recommendations for site adjustments based on stats and data

· Inform staff when changes and updates have been made, or updates have been posted

· Manage relationship with our host vendor

• Support member services when asked, particularly on web-based inquiries
• Support digital publications, particularly related to website single-sign on
• Other duties as assigned

EDUCATION AND SKILLS REQUIREMENTS

· Bachelor’s degree required.

· Minimum of 3 years of website content management experience, with a preference for knowledge of Custom Post Type structure.

· Expertise in WordPress, with a willingness to take further training if needed.

· Experience in developing and implementing SEO strategies and website marketing campaigns.

· Proficiency in managing, tracking, and updating content, as well as developing and reporting on website analytics.

· Experience with project management software and leading or participating in staff teams.

· Basic graphics capabilities such as creating images, editing photos, understanding image sizes, and adherence to style guides. Graphic design training a plus.

· Basic video editing skills.

· Strong communication skills and the ability to collaborate across the organization in a remote environment.

· Ability to manage multiple projects at one time.

· Ability to align website management with the strategic goals of NAfME.

· Background or experience in music, education, or music education is a plus, though not required.

· Additional digital marketing experience, such as email or social media campaigns a plus

· Understanding of nonprofit membership organizations and/or Customer Service Relationship (CRM) systems a plus

PHYSICAL DEMANDS

· General office work. Ability to perform core responsibilities of position with or without accommodation. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

· Remote workforce. No travel required

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Remote