Web & Social Media Marketing Specialist

We are seeking a results-driven Web & Social Media Marketing Specialist to lead our digital marketing efforts across multiple platforms. This role is ideal for someone with a strong blend of creativity, data-driven thinking, and hands-on experience in managing performance-focused marketing campaigns.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies that span SEO, social media, and content marketing
• Manage and optimize paid media campaigns on platforms such as Google Ads, and Facebook/Instagram (Meta) Marketing
• Monitor website performance and implement strategies to increase traffic, engagement, and conversion rates (CRO)
• Analyze campaign data and provide actionable insights through performance reports
• Align marketing initiatives with company objectives in collaboration with cross-functional teams
• Stay current with industry trends and emerging tools to continually enhance marketing performance

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2–4 years of hands-on experience in digital marketing; experience in a leadership or team management role is a plus
• Proficiency with tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, or similar platforms
• Experience with Google Merchant Center is highly advantageous
• Proven track record of managing and optimizing PPC and display advertising campaigns
• Strong communication, organizational, and leadership skills

What We Offer:

• Opportunity to take ownership of the digital marketing strategy
• A collaborative and supportive team environment
• Room for professional growth and advancement
• Competitive salary based on experience and performance

Job Type: Full-time

Pay: Rs50,000.00 - Rs90,000.00 per month

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Your age must be between 23 Years to 38 Years. How old are you?
• Do you have hands-on experience on Google Merchant Center?
• Our office timings are 5 AM to 2:30 PM (Monday to Saturday). Are you comfortable with working days and could make daily commute to our Samnabad Lahore Office?
• Our budget for this position is max upto 90K. Only apply if this budget suits you.

Experience:

• Digital Marketing: 2 years (Required)
• Meta Ads: 1 year (Required)
• Google Ads: 1 year (Required)

Location:

• Lahore (Required)

Work Location: In person