WEBSITE MASTER

Job Overview
We are seeking a highly skilled and creative WEBSITE MASTER to join our dynamic team. The ideal candidate will be responsible for managing and optimizing our website to enhance user experience, drive traffic, and increase conversions. This role requires a blend of technical expertise, marketing acumen, and creative flair to effectively execute digital strategies that align with our business goals.

Responsibilities

• Oversee the design, development, and maintenance of the company website using WordPress and other content management systems.
• Implement SEO best practices to improve organic search rankings and drive targeted traffic through keyword research and optimization.
• Utilize Google Analytics to monitor website performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Develop and execute conversion optimization strategies to enhance user engagement and increase lead generation.
• Create compelling content for various platforms including blogs, social media, email marketing campaigns, and landing pages.
• Manage social media marketing efforts across platforms such as Facebook, ensuring brand consistency and audience engagement.
• Design graphics using Adobe Creative Suite for promotional materials and online content.
• Conduct performance marketing initiatives including SEM campaigns through Google Ads and Facebook Advertising.
• Collaborate with cross-functional teams to integrate digital marketing efforts with overall business strategies.
• Stay updated on industry trends in digital marketing, e-commerce, and web technologies to ensure the website remains competitive.

Requirements

• Proven experience in website management with a strong understanding of HTML, CSS, JavaScript, and SQL.
• Proficiency in SEO tools and techniques along with experience in conversion optimization strategies.
• Familiarity with digital marketing concepts including email marketing, marketing automation, performance marketing, and analytics.
• Strong skills in content creation, copywriting, social media management, and B2B marketing.
• Experience with Google Analytics, Google AdWords, Adobe Photoshop, Adobe Creative Suite, and other relevant tools for graphic design and analysis.
• Excellent communication skills with an ability to work collaboratively within a team environment.
• A passion for staying current with emerging trends in web development and digital marketing. Join us as we strive to elevate our online presence through innovative strategies that captivate our audience!

Job Type: Full-time

Pay: $38.00 per hour

Expected hours: 40 per week

Work Location: In person