Website, SEO & Paid Ads Specialist (Full-Time | In-House)

Dubai, UAE

(On-site – based on experience)

Company

FAYY Health – Premium Medical & Aesthetic Clinic

One Central, Dubai World Trade Centre

Role Overview

FAYY Health is looking for a full-time, in-house Website, SEO & Paid Ads Specialist to take ownership of our digital performance across website management, organic growth, and paid advertising.

This role is not agency-based. We are looking for someone hands-on, detail-oriented, and performance-driven who can work closely with management and internal teams to grow patient acquisition and brand visibility.

Key Responsibilities

- Website Management

- Manage and continuously improve the FAYY Health website (structure, speed, UX, content updates).

- Coordinate with designers/developers when needed and handle minor updates independently.

- Ensure website accuracy, compliance, and premium brand presentation.

- SEO (Local & International)

- Develop and execute SEO strategy (on-page, technical, and off-page).

- Optimize service pages, doctor pages, and content for medical keywords.

- Manage Google Search Console, analytics, indexing, and ranking improvements.

- Focus on local SEO (Dubai / UAE) and selected international markets.

Paid Advertising

- Plan, launch, and manage Google Ads, Meta (Instagram/Facebook), and retargeting campaigns.

- Optimize ad performance, budgets, ROAS, CPL, and conversion tracking.

- ⁠Coordinate landing pages and funnels with website structure.

- ⁠Produce regular performance reports with clear insights and recommendations.

Reporting & Strategy

- Track KPIs: leads, conversions, cost per lead, bookings, ROI.

- ⁠Provide weekly and monthly performance reports to management.Proactively suggest growth opportunities and campaign improvements.

Required Experience & Skills

3–6+ years experience in website management, SEO, and paid ads.

Strong experience in healthcare, medical, aesthetic, or premium services is a major advantage.

Proven results in lead generation and conversion optimization.

Hands-on experience with:

Google Ads

Meta Ads Manager

Google Analytics / GA4

Google Search Console

SEO tools (Ahrefs, SEMrush, Screaming Frog, or similar)

Strong understanding of user journeys and patient acquisition funnels.

Ability to work independently and take ownership.

What We Offer

Full-time, stable in-house role.

Direct access to decision-makers and leadership.

Opportunity to grow and scale a premium medical brand.

Competitive salary (based on experience).

Long-term career growth within FAYY Health.

Job Type: Full-time

Language:

• Arabic and English (Preferred)