Website & SEO Specialist

Job Summary

We are seeking a highly motivated and versatile Website & SEO Specialist to manage and optimize our portfolio of websites, execute comprehensive search engine optimization (SEO) strategies, and create engaging, high-quality professional content. This role is critical for driving organic traffic, enhancing user experience, and supporting the marketing team's initiatives.

Key Responsibilities

Website Management & Technical SEO

• Manage and maintain the health and performance of our multiple websites,ensuring high uptime, speed, and security.
• Conduct regular technical SEO audits to identify and resolve issues related to crawling, indexing, site structure, and mobile-friendliness.
• Implement and manage website analytics to track performance, user behavior, and conversion funnels.
• Collaborate with development teams on website updates, redesigns, and new feature implementation to ensure SEO best practices are integrated from the start.

SEO Strategy & Implementation

• Develop and execute a comprehensive SEO strategy across all websites, focusing on organic traffic growth and achieving key business objectives.
• Conduct in-depth keyword research to identify high-value search terms and user intent gaps.
• Manage and optimize on-page SEO elements, including titles, meta descriptions, headings, image alt-text, and internal linking structure.
• Develop and implement off-page SEO strategies, including link-building efforts and local SEO (if applicable).
• Monitor, analyze, and report on SEO campaign performance using key metrics (rankings, traffic, conversion rate), providing actionable insights for improvement.

Content Creation & Marketing

• Plan, write, edit, and publish high-quality, professional, and creative blog posts, articles, and website copy designed to engage our target audience and align with SEO strategy.
• Ensure all content is factually accurate, adheres to brand voice guidelines, and is optimized for search engines and user experience (UX).
• Repurpose existing content into new formats to maximize reach and efficiency.

Marketing Team Support

• Collaborate with the marketing team to align content creation with social media campaigns and overall marketing goals.
• Provide SEO-optimized content and captions for use across various social media platforms.
• Assist the marketing team in tracking the performance of content and campaigns across web and social channels.
• Stay current with digital marketing trends, including changes in search engine algorithms and social media platform best practices.

Qualifications and Skills Required:

• 2+ years of experience in a dedicated SEO or website management role.
• Proven expertise in managing and maintaining websites (e.g., WordPress, custom CMS).
• Expert-level knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console) and analytics platforms (e.g., Google Analytics 4).
• Exceptional writing, editing, and communication skills, with a portfolio demonstrating professional and creative content creation.
• A strong understanding ofHTML, CSS, and website architecture as they relate to SEO.
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.

Interested candidates are invited to submit their resume and portfolio to: recruitment@ritajwll.com

Job Type: Full-time