WPP Media: Influencer Associate Director

WPP Media: Influencer Associate Director

PURPOSE
The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Influencer Associate Director at OpenDoor, WPP's bespoke global operating model for Amazon.

About WPP & OpenDoor
At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology. OpenDoor is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. The OpenDoor partnership model is built to deliver next level productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production. OpenDoor's values are built from Amazon's 16 Leadership Principles, and WPP's core values of Open, Optimistic and Extraordinary.

By joining OpenDoor, you join a cross-function team partnering with one of WPP's top five global clients, working in a dynamic environment on opportunities in marketing, tech, media, business, and creativity.

About The Role
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Influencer Associate Director. This is a full-time position based in Dubai. The role supports WPP's mission to deliver consistency, delivery excellence and best-in-class service for Amazon across its diverse businesses, including XCM, Prime Video, and RMI.

Responsibilities

• Lead the development and execution of data-driven influencer marketing strategies, overseeing the full campaign lifecycle from ideation to optimization.
• Serve as a primary strategic contact for key clients, building trusted relationships, providing expert counsel, and presenting campaign strategies and performance. Identify growth opportunities and contribute to new business.
• Manage, mentor, and develop a team of Influencer Managers and Executives, fostering a culture of excellence and continuous learning.
• Cultivate strong relationships with influencer talent, agencies, platforms, and technology partners. Oversee talent identification, vetting, and negotiation.
• Manage campaign budgets, ensuring efficient resource allocation and adherence to financial targets.
• Define KPIs, establish measurement frameworks, analyze campaign data, and provide actionable insights for continuous optimization and future planning.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• 7+ years of progressive experience in influencer marketing, digital marketing, or social media, with a significant portion in an agency setting.
• Proven track record of successfully leading and executing complex, multi-platform influencer campaigns for major brands.
• Demonstrable experience in managing and developing a team of direct reports.
• Extensive experience in client-facing roles, including presenting strategies and managing expectations.
• Proficiency in influencer identification tools, campaign management platforms, and analytics software.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously in a fast-paced environment.

Benefits at OpenDoor

• Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
• Mentorship & Training: Guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.

How To Apply

Interested candidates are encouraged to submit their resume and cover letter to email protected by application deadline .

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Please read our Privacy Notice for more information on how we process the information you provide.

Note: This listing is for a Dubai-based role and reflects current openings. All information is subject to change without notice.