YouTube Channel Manager & Growth Strategist

Location: On-site / Hybrid / Remote

Job Type: Full-time

ROLE OVERVIEW

We are looking for a YouTube Channel Manager & Growth Strategist who will be responsible for managing, optimizing, and scaling the company’s YouTube ecosystem. This role is not focused on creating long-form (hero) content, but on maximizing its impact through strategic distribution, off-shoot content, and channel growth frameworks.

The ideal candidate deeply understands YouTube’s algorithm, SEO, audience behavior, and Shorts ecosystem, and can turn a single hero video into multiple high-performing assets that drive reach, retention, and subscriptions.

KEY RESPONSIBILITIES

Channel Strategy & Growth

• Develop and execute channel-specific growth strategies aligned with business and content goals
• Define content pillars, posting cadence, and format mix (Long-form, Shorts, Community, Playlists)
• Monitor channel health, growth trends, and algorithm signals

Shorts & Off-shoot Content Creation

• Create and manage short-form derivatives (YouTube Shorts, clipped moments, highlights) from hero content
• Identify viral hooks, strong opening frames, and high-retention moments
• Ensure Shorts are optimized for discoverability, watch time, and replay value

YouTube SEO & Optimization

• Conduct keyword research and optimize titles, descriptions, tags, hashtags, and playlists
• Improve CTR through thumbnail and title optimization
• Optimize videos for browse, suggested, and search traffic

Channel Management & Publishing

• Manage the end-to-end publishing workflow
• Maintain consistency across multiple YouTube channels
• Use Community posts to drive engagement and retention

Analytics & Performance Tracking

• Track KPIs including watch time, retention, CTR, Shorts performance, and subscriber growth
• Translate insights into actionable improvements

Trend & Algorithm Awareness

• Stay updated with YouTube algorithm changes and platform best practices
• Identify emerging formats and trends

WHAT THIS ROLE IS NOT

• Not responsible for filming or producing hero content
• Not an on-camera role
• Not a general social media manager role

REQUIRED SKILLS & EXPERIENCE

• Proven experience managing and growing YouTube channels
• Strong understanding of YouTube SEO and algorithms
• Hands-on experience with Shorts strategy
• Data-driven and analytical mindset

PREFERRED QUALIFICATIONS

• Experience managing multiple YouTube channels
• Familiarity with tools like TubeBuddy or VidIQ
• Understanding of thumbnails and visual storytelling

SUCCESS METRICS

• Subscriber and watch-time growth
• Strong Shorts performance driving long-form views
• Clear channel positioning and strategy execution

Job Type: Full-time

Language:

• English (Required)

Work Location: In person