YouTube & Content Operations Lead

Job Title: YouTube & Content Operations Lead

Location: Lahore – Pakistan

Role Overview:

We are acquiring and scaling established digital content businesses (primarily YouTube-led brands generating £10k–£50k/month). We’re looking for a YouTube & Content Operations Lead who can take ownership of the end-to-end content engine — from raw ideas to published, optimized, monetized content — without daily supervision.

This is an operations + execution leadership role for someone who understands how content becomes revenue at scale.

* This is not a VA role and not a purely creative role.

Key Responsibilities:

1. YouTube Operations

• Manage the full YouTube publishing workflow (long-form + Shorts)
• Upload, optimize, schedule, and QA all content
• Analyze performance using YouTube Studio (CTR, AVD, retention, RPM)
• Identify why content performs or underperforms and take corrective action

2. Content Repurposing & Scale

• Turn long-form videos into high-performing Shorts
• Repurpose content across YouTube Shorts, Instagram Reels, and TikTok
• Mine back-catalogue content for new growth opportunities
• Ensure consistent posting cadence across platforms

3. Editing & Production Management

• Edit content personally where needed (Premiere Pro / Cap Cut / Final Cut)
• Brief and manage editors where applicable
• Maintain brand consistency (style, pacing, thumbnails, hooks)
• Enforce deadlines and quality standards

4. Monetization Support

• Support AdSense optimization
• Assist with sponsor placement and content packaging
• Implement basic affiliate and CTA strategies
• Support email capture and audience monetization workflows

5. Systems & Process

• Build and maintain SOPs for all content workflows
• Track KPIs weekly and report performance
• Use project management tools (ClickUp, Notion, Trello, etc.)
• Ensure the content engine runs without daily input from leadership

Required Experience & Skills (Non-Negotiable):

• Demonstrable experience managing or scaling YouTube channels
• Strong understanding of YouTube analytics (CTR, retention, RPM)
• Hands-on experience with video editing tools
• Proven experience creating Shorts from long-form content
• Ability to explain why content works or fails
• Process-driven mindset with documentation skills
• Comfortable working independently and taking ownership
• Reliable UK time zone overlap (minimum 2–3 hours)

Nice to Have:

• Experience working with monetized channels (£10k+/month)
• Exposure to sponsorships or affiliate monetization
• Experience managing junior editors or freelancers
• Familiarity with basic CRO, email marketing, or CRM tools

What This Role Is NOT:

• Not a virtual assistant role
• Not an influencer or on-camera role
• Not a junior editing position
• Not a task-only role requiring micromanagement

Success in This Role Looks Like:

• Content is published consistently without reminders
• Shorts and repurposed content increase overall reach
• Channel revenue stabilizes and grows
• Clear reporting and insight into what’s working and why
• Leadership can focus on strategy, not execution

Compensation:

• Competitive salary based on experience
• Long-term growth opportunities
• Exposure to multi-brand digital acquisitions

Share your resumes at salman.shahid@ryelogic.com

Job Type: Full-time

Work Location: In person