Account Executive

Job Description – Social Media Account Executive / Senior Social Media Account Executive (On-Ground)

Agency: MullenLowe MENA

Client: Leading Entertainment & Leisure / Tourism & Experiences Client

Type of Role: Permanent (Replacement)

Experience: 2–4 years (agency-side, social media focused)

Profile Type: Social-media first, hands-on executor with client-facing experience Language Requirement: Fluent in English and Arabic (mandatory)

Work Location: On-site (Dubai)

Working Hours: Wednesday–Sunday, 1:00 PM – 10:00 PM (Monday & Tuesday off)

Joining Date: Immediate (no later than 1st October 2025)

Role Overview

We are seeking a Social Media Account Executive / Senior Social Media Account Executive to join our team at MullenLowe MENA, dedicated to a flagship Entertainment & Leisure / Tourism & Experiences client.

This is a purely social media-led role that requires being on-ground to plan, capture, and publish engaging content in real-time. The ideal candidate is highly organized, bilingual (English and Arabic), flexible with timings, and thrives in a fast-paced, client-facing environment.

Key Responsibilities

Content Calendar & Planning

· Develop and manage monthly and campaign social media calendars in collaboration with the content team.

· Take data-driven insights and learnings from previous month’s performance to shape stronger, more engaging content for upcoming calendars.

· Get content calendars approved by the client and ensure timely execution.

· Pre-plan production requirements with on-ground creators (photographers/videographers).

On-Ground Social Coverage

· Capture real-time content (stories, posts, reels) exclusively using a mobile phone while on-site.

· Supervise and assist content creators during events and activations, ensuring all key moments are covered.

· Provide caption support in English and Arabic, ensuring engaging and culturally relevant communication.

Publishing & Community Coordination

· Work with the Community Management team to ensure correct scheduling, tagging, and posting.

· Develop FAQs for upcoming campaigns/events with the Community Management team, share with the client for approval, and ensure FAQs are ready for use in managing queries.

· Act as the bridge between the client and Community Management team, seeking responses from the client for specific queries and relaying them back for accurate replies.

· Monitor live posts and ensure client approvals are followed through seamlessly.

Reporting & Performance

· Gather daily, weekly, monthly, and campaign reports via the Community Management team.

· Evaluate performance, analyze content effectiveness, and provide insights with recommendations for improvement.

Client & Internal Collaboration

· Serve as the on-ground liaison with the client for all social media deliverables.

· Keep track of what needs to be shot, what goes live, and upcoming content priorities.

· Proactively ensure timelines are met and opportunities for engagement are maximized.

Key Skills & Qualifications

✔ 2–4 years of agency social media experience (preferred in entertainment, leisure, or tourism). ✔ Experience in a similar on-ground social media role will be highly beneficial. ✔ Strong knowledge of Meta platforms (Instagram & Facebook), YouTube, and TikTok. ✔ Hands-on experience with native publishing, content approvals, and reporting. ✔ Ability to shoot and edit mobile content with an eye for storytelling. ✔ Highly organized, detail-oriented, and comfortable multi-tasking on-ground. ✔ Strong client servicing and communication skills, able to manage approvals quickly and smoothly. ✔ Fluent in both English and Arabic (mandatory requirement). ✔ Flexible, adaptable, and energized by working on-site at live events.

Note: This is not an integrated account management role. It is a specialized, social-media-first position designed for someone who enjoys being on the ground, close to the action, and working directly with a client in a dynamic environment.