Ads Specialist

Job Description

Position Title: Ads Specialist

Department: Digital Marketing
Location: PNY Trainings Arfa Tower, Lahore
Employment Type: Full-time (On-site)
Working Hours: 09:00 AM – 6:00 PM (Monday to Saturday)
Reports To: Head of Marketing Dept./ Consultant Marketing / CEO

Experience: 3-5 Years
Stipend: PKR 70,000 ~ 80,000 per month

(Negotiable & may exceed the stated range)

Job Summary:

We are looking for a highly skilled Ads Specialist who can plan, execute, and optimize paid advertising campaigns across Meta (Facebook/Instagram) Ads, Google Ads, TikTok Ads, and LinkedIn Ads. The ideal candidate should be performance-driven, analytical, and experienced in delivering ROI-focused digital campaigns.

Key Responsibilities:

1. Meta Ads (Facebook & Instagram)

• Plan, create, and optimize campaigns for traffic, leads, conversions, and branding.
• Manage Custom Audiences, Lookalike Audiences, retargeting, and pixel/CAPI tracking.
• A/B test creatives, audiences, placements, and campaign budgets.

2. Google Ads

• Manage Search Ads, Display Ads, YouTube Ads, and Performance Max campaigns.
• Keyword research, bidding optimization, and conversion tracking setup.
• Improve Quality Score, CTR, and reduce CPC for better ROI.

3. TikTok Ads

• Create and manage short-form video campaigns for awareness, traffic, and conversions.
• Work on interest-based targeting, pixel setup, and creative testing.
• Analyze trends and leverage TikTok’s fast-paced creative environment.

4. LinkedIn Ads

• Run Sponsored Content, InMail Ads, Lead Gen Forms, and B2B targeting.
• Manage professional audience segmentation and campaign optimization.
• Drive high-quality B2B leads and brand visibility.

Additional Responsibilities:

• Develop result-oriented digital advertising strategies across all platforms.
• Monitor daily campaign performance and adjust bids, budgets, and targeting.
• Prepare weekly and monthly performance reports (CPC, CTR, ROAS, CPA, conversions).
• Collaborate with the creative team for ad copies, visuals, and video content.
• Maintain updated knowledge of platform algorithms, new features, and best practices.
• Maintain proper documentation of budgets, ad spends, and results.

Required Skills & Expertise:

• 2~5 years of proven Experience
• Hands-on experience with Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
• Strong understanding of tracking tools: Meta Pixel, Google Tag Manager, TikTok Pixel, UTM Parameters.
• Strong analytical skills with expertise in campaign optimization.
• Ability to handle large budgets and deliver performance-based results.
• Good understanding of landing pages, funnels, and customer journey mapping.
• Strong communication, reporting, and problem-solving skills.

Pay: Rs70,000.00 - Rs80,000.00 per month

Work Location: In person