Advancement Officer, Digital Strategy

This role plays a key role in advancing donor engagement and fundraising through the university’s digital channels, specifically focused on the Marquette University Alumni Association (MUAA). This position focuses on the execution and optimization of email marketing campaigns, organic social media content, and website updates to support annual giving initiatives. Responsible for building, scheduling, and monitoring digital fundraising communications; maintaining consistent branding and messaging across platforms; and ensuring web content is accurate, timely, and compelling. This role collaborates closely with other Advancement colleagues to support signature efforts such as National Marquette Day, Alumni Reunion Weekend, and Give Marquette Day, while leveraging analytics to inform content decisions and enhance donor acquisition, retention, and stewardship. This position has the opportunity to work in a hybrid work arrangement with time worked both on campus as well as remotely.

1. Designs and builds email templates using a collaborative interface as well as the university’s CMS. As necessary, helps draft compelling, persuasive email copy that leverages appropriate brand content and tone for annual giving efforts to enhance donor acquisition, retention, and stewardship.

2. Creates and edits eye-catching content for University Advancement email, web, and social channels, ensuring alignment with brand guidelines and using design tools such as Canva, InDesign or similar platforms. Through this teamwork, the Advancement Officer will have the opportunity to help yield millions of dollars of philanthropic support for Marquette.

3. Develops and publishes organic social media content for Marquette University Alumni Association accounts, posting in real time or scheduling in advance using Sprout Social. Engages with alumni and donors by monitoring channels (Instagram, Facebook, X and LinkedIn) and responding to comments, questions, and inquiries in a timely, professional manner.

4. Maintains web pages (for online giving) and ensures all digital channels (web, email, social) offer a great user experience and embody Marquette’s mission.

5. Serves as an instrumental partner in creation and execution of philanthropic programming, communication, outreach and content creation for Give Marquette Day, the university’s annual day of giving.

6. Understands best practices across multiple platforms and helps to document best practices for emerging media types as well as internal processes.

7. Assists with in-person giving opportunities, such as on-campus initiatives (student philanthropy) and athletic fundraising events at Fiserv Forum as needed.

8. Collaborates with the Annual Giving team to contribute marketing insights and ideas that support student giving initiatives.

A bachelor’s degree from an accredited college or university in Marketing, Communications, Digital Media, Journalism, Advertising, Nonprofit Management, English or related field

At least 1 year of previous experience developing marketing materials, specifically email campaigns.

Basic to intermediate graphic design skills.

Adept at using social media for both personal and professional use.

Strong writing skills with a knack for succinct and inspiring storytelling.

Experience using Sprout Social.

Experience in a non-profit environment and/or with digital marketing.

Experience with basic webpage maintenance (updating copy, graphics, links), crowdfunding platforms and/or photography.

Familiarity with Figma, Blackbaud, and/or GiveCampus software.

Canva Design School Certification

Adobe Creative Cloud Certified Associate

Nonprofit Marketing Certificate

CMS Management Certificate

Meta (Facebook) Certified Digital Marketing Associate

It is the policy of Marquette University to provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other applicable federal or state-protected classification.