Advertising Manager

Job Title: Advertising Manager

Reports to: Senior Marketing Manager/Director Marketing & CRM

Department: Advertising department

Job Location: Head office

Al Habtoor Motors is seeking an Advertising Manager to join our newly expanded Advertising Department . This person will serve as the bridge between our internal creative, social media, analytics, and external/outsourced agencies. The role demands strategic thinking, strong stakeholder management, excellent execution skills, multi-tasking, people management, and deep knowledge of advertising (traditional, digital, and social) in the UAE automotive industry within the agency environment or working directly with automotive brands.

Key Responsibilities

• Manage advertising campaigns end-to-end: planning, briefing, follow-up, delivery, optimization, reporting.
• Be the primary point of contact between the Advertising Department (creative, social, analytics, marketing) and external vendors (media buying, production, PR, etc.).
• Translate business objectives (sales, brand awareness, market share, customer experience) into actionable advertising plans.
• Ensure consistency of brand messaging, tone, and positioning across all AHM brands (Mitsubishi, FUSO, JAC, Bentley, Bugatti, etc.).
• Oversee budget allocation and tracking; ensure return-on-investment and manage spending efficiently.
• Monitor performance metrics and analyze campaign results to recommend improvements.
• Collaborate closely with the Creative Manager & Social Media Manager to align campaign creative & content with media strategy.
• Ensure compliance with regulatory, brand, and legal requirements (UAE advertising standards, OEM brand guidelines).
• Liaise with marketing department to ensure advertising supports commercial goals.
• Coordinate with internal and external teams to manage timelines and deliverables.
• Maintain knowledge of market trends, competition, and consumer behavior in the automotive and luxury sectors.

Skills & Qualifications Required 

Essentials

·        Bachelor’s degree in advertising, Marketing, Business, or related field.

·        Minimum 5–7 years of advertising experience as a manager, with at least 2–3 years in automotive, luxury, or high-value consumer brands in UAE.

·        Strong knowledge of digital advertising (programmatic, Google Ads, social media paid) and traditional media (OOH, print, TV/radio, events, product launch etc).

·        Understanding consumer behavior in UAE automotive and luxury segments.

·        Excellent people management and coordination skills.

·        Strong analytical and data interpretation skills.

·        Excellent written, verbal, and presentation communication skills.

·        Project management skills; able to deliver on deadlines across multiple campaigns.

·        Experience managing creative or production projects.

·        Managing multi-million AED advertising budgets.

Technical Knowledge

• Digital Platforms: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube, Affiliate, SEO,SEM.
• Programmatic buying basics (DSP – Demand Side Platform, RTB- Real Time Bidding).
• Media planning & buying (Cost Per Mille, CPC – Cost Per Click, CPA – Cost Per Acquisition).
• Ad creative formats & specifications across digital, video, social, and OOH.
• Social media analytics tools.
• Budget management & forecasting.
• Analytics: Google Analytics / GA4, Facebook Insights, dashboards.
• Reporting: Excel, Google Sheets, PowerPoint, data visualization tools.
• Brand/OEM compliance and UAE advertising regulatory standards.
• Print, OOH, radio/TV production workflows.
• Customer journey mapping and attribution models.

Must-Have

• Proven track record managing full advertising campaigns in UAE.
• Experience across both digital and traditional channels.
• Ability to plan, execute, and optimize campaigns with measurable ROI.
• Excellent communication and stakeholder management skills.
• Strong organizational and project management skills.
• Cultural awareness and understanding
• Experience collaborating directly with creative and social teams.
• Proactive, solution-oriented mindset.
• Handled extensive team and project
• UAE Driver’s license