Advertising Specialist

Job Overview
We are seeking a dynamic and results-driven Advertising Specialist to elevate our brand presence across multiple channels. In this role, you will develop and execute innovative advertising campaigns that resonate with target audiences, drive engagement, and generate measurable growth. Your expertise in digital marketing, content creation, and performance analytics will be essential in crafting compelling messages that align with our strategic goals. Join us to shape impactful advertising initiatives that inspire action and foster brand loyalty!

We’re looking for an experienced, hands on Advertising Specialist to own paid search and paid social end to end. You’ll set strategy, build and optimize campaigns across Google and Meta, and manage a monthly budget of $[insert budget] to hit clear ROAS/CAC/CPL targets. You’ll implement and QA tracking (GA4 + GTM), stand up actionable dashboards (Looker Studio), and run a disciplined testing cadence across bids, audiences, creatives, and landing pages. Partnering with content/design and our revenue team, you’ll translate insights into pipeline and profitable growth, not just clicks. This is a hybrid role in Columbus, OH (2–3 days on site) with high ownership, fast iteration, and room to scale what works.

Responsibilities

• Design, implement, and optimize multichannel marketing campaigns across digital platforms including social media, search engines, email, and print advertising.
• Manage advertising sales efforts by identifying new opportunities, nurturing client relationships, and closing deals to expand our market reach.
• Utilize tools like Google AdWords, Facebook Advertising, and marketing automation platforms to enhance campaign performance and ROI.
• Conduct research on industry trends, competitor strategies, and target audience behaviors to inform campaign planning and content development.
• Create engaging content for various marketing channels using copywriting skills and Adobe Creative Suite tools to produce visually appealing assets.
• Analyze campaign data with Google Analytics and other analytics tools to measure effectiveness, identify areas for improvement, and report on key performance indicators.
• Collaborate with product management teams to align advertising strategies with product launches, updates, and promotional initiatives.

Requirements

• Proven experience in digital marketing, including SEO, social media marketing, content marketing, and performance marketing.
• Strong knowledge of advertising platforms such as Google AdWords and Facebook Advertising.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) along with basic HTML skills for ad customization.
• Familiarity with WordPress for website content management and optimization.
• Ability to conduct thorough research and develop compelling copy that resonates with diverse audiences.
• Experience in B2B marketing environments with a focus on E-commerce or product promotion is preferred.
• Excellent analytical skills using Google Analytics and other data tools to evaluate campaign success.
• Strong sales acumen combined with budgeting experience for managing advertising spend effectively. Join us as an Advertising Specialist to craft innovative campaigns that captivate audiences worldwide! Your expertise will drive our brand forward through strategic thinking, creative execution, and data-driven insights—making a tangible impact every day!

Job Type: Contract

Pay: From $20.00 per hour

Expected hours: 4 per week

Application Question(s):

• Can you work hybrid in Columbus Ohio with 2-3 in person days?
• Are you comfortable building looker studio dashboards?
• How many years of managing meta ads do you have?

Location:

• Columbus, OH 43223 (Preferred)

Shift availability:

• Day Shift (Preferred)
• Night Shift (Preferred)

Ability to Commute:

• Columbus, OH 43223 (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: Hybrid remote in Columbus, OH 43223