Advertising Specialist

<Job Summary>
Ignite your passion for digital innovation as an Advertising Specialist! In this dynamic role, you will craft compelling advertising campaigns, optimize digital content, and leverage multichannel marketing strategies to elevate brand visibility. Your expertise will drive engagement across social media platforms, search engines, and e-commerce channels, ensuring our marketing efforts resonate with target audiences. Join us to shape impactful advertising initiatives that propel business growth and foster meaningful connections with consumers worldwide.

<Duties>

• Develop and execute comprehensive advertising campaigns across multiple channels including social media, search engines, email marketing, and print advertising to maximize reach and engagement.
• Utilize SEO best practices and content marketing strategies to improve organic search rankings and enhance online visibility.
• Manage paid advertising efforts such as Facebook Advertising, Google AdWords, and other performance marketing tools to optimize ROI.
• Analyze campaign performance using Google Analytics and other analytics tools; generate reports to inform future strategies.
• Coordinate with product management teams to align advertising initiatives with overall marketing goals and brand messaging.
• Create engaging content tailored for various platforms using Adobe Creative Suite tools; oversee copywriting efforts for ads, landing pages, and promotional materials.
• Maintain a strong understanding of digital marketing trends, including E-commerce optimization, marketing automation, and B2B marketing tactics.
• Conduct research on industry competitors and market trends to identify new opportunities for advertising growth.
• Manage budgets effectively for advertising campaigns while ensuring maximum impact within allocated resources.
• Collaborate with sales teams to develop advertising sales strategies that support revenue targets.

<Skills>

• Proficiency in SEO, social media marketing, multichannel marketing, and digital marketing strategies.
• Strong knowledge of advertising sales techniques and campaign management tools.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visual content.
• Experience with WordPress, HTML coding basics, and website content management systems like Product management platforms.
• Familiarity with Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools.
• Excellent research skills combined with copywriting abilities to craft persuasive messaging.
• Ability to analyze data effectively to measure campaign performance and optimize results.
• Knowledge of print advertising processes is a plus.
• Strong organizational skills in budgeting and project management to handle multiple campaigns simultaneously. Join us as an Advertising Specialist if you’re eager to harness your creativity and analytical skills in a fast-paced environment! Bring your energy-driven mindset to develop innovative campaigns that captivate audiences worldwide while advancing your career in digital marketing excellence!

Pay: $23.23 - $27.98 per hour

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Canonsburg, PA 15317