Affiliate Marketing Specialist

Overview
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for leveraging data to drive marketing strategies. This role requires expertise in various online advertising platforms and a keen understanding of performance marketing. The Marketing Specialist will play a crucial role in enhancing our brand presence, optimizing campaigns, and driving conversions across multiple channels.

Duties

• Develop, implement, and manage performance marketing strategies across platforms such as Google Ads, Facebook Advertising, Twitter Ads, and Bing Ads.
• Conduct keyword research to inform SEO and SEM strategies, ensuring maximum visibility and engagement.
• Manage PPC campaigns with a focus on conversion optimization and budget adherence.
• Utilize Google Analytics and web analytics tools to track campaign performance, analyze data, and generate actionable insights.
• Oversee affiliate marketing programs, including media buying and planning to expand reach and drive traffic.
• Collaborate with the content team to create engaging social media content that aligns with overall marketing goals.
• Utilize SEO tools to enhance website visibility and improve search engine rankings.
• Implement Google Tag Manager for effective tracking of marketing initiatives.
• Monitor industry trends and competitor activities to identify new opportunities for growth.

Requirements

• Proven experience in digital marketing with a focus on performance marketing strategies.
• Strong knowledge of Google AdWords, Google Analytics, SEM, SEO tools, and conversion optimization techniques.
• Familiarity with social media management across various platforms including Facebook, Twitter, and LinkedIn.
• Experience in managing PPC campaigns with an understanding of budgeting processes.
• Proficiency in e-commerce strategies and media buying principles.
• Excellent analytical skills with the ability to interpret data effectively.
• Strong communication skills and the ability to work collaboratively within a team environment.
• A proactive approach to problem-solving with attention to detail. Join us as we strive to enhance our digital footprint through innovative marketing strategies!

Job Type: Contract

Pay: $1.00 - $99,999.00 per year

Benefits:

• Flexible schedule

Work Location: On the road