DIGITAL MARKETING ASSISTANT

DIGITAL MARKETING ASSISTANT

This is a flexible part-time role of approximately 24 hours per week with the potential to become full time in the future. Hiring range of $18 - $22 per hour based on experience.

As a key player on the Neb Doctors/Pumps for Mom marketing team, the Digital Marketing Assistant will report to the Marketing Manager and be responsible for social media marketing and advertising, content creation, graphic design, SEO/Analytics monitoring, PPC advertising, and light website support/maintenance. The right candidate will grow with the company and assume increasing responsibilities.

Qualified candidates will be fast learners who have an eye for detail and a drive for personal growth while bringing fresh ideas to the table.

Responsibilities

GOOGLE ADVERTISING/ANALYTICS

• Plan, create, and manage Google Ad campaigns including search, display, and remarketing; optimize ad copy, keywords, targeting, and bidding strategies for maximum ROI.
• Monitor campaign performance and prepare reports with actionable insights.
• Conduct A/B testing to improve ad performance and conversion rates.
• Review Google Analytics to provide meaningful insight into marketing campaigns and suggest strategic improvements based on results.

SOCIAL MEDIA ADVERTISING

• Plan, launch, and manage paid ad campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and others.
• Develop compelling ad creatives, messaging, and audience targeting strategies.
• Track, analyze, and report on ad performance, adjusting campaigns to meet KPIs.
• Collaborate with others to ensure ad campaigns align with brand voice and objectives.

SEO

• Develop and execute SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research and optimize on-page elements, including titles, meta descriptions, and content structure.
• Monitor website performance, analyze data using tools such as Google Analytics and Google Search Console, and recommend improvements.
• Stay updated on SEO trends, algorithm updates, and industry best practices.

Skills & Experience

• 2 years proven work experience in marketing, digital media, advertising, or related field
• Design experience with Adobe Creative Suite
• Familiarity with AI prompts and usage
• Basic familiarity with WordPress
• Maintain HIPAA confidentiality
• Strong written and verbal communication skills
• Must be detail oriented and highly organized with the ability to handle multiple projects at once

Preferred, but not required

• PHP, HTML, CSS, JAVA
• Salesforce Lightning

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