AI Generative - Creative Director

Lab 8 is a productized content execution company helping fast-growing US brands scale content through clean systems, high-quality creative, and lean teams. We’re not a traditional agency. We run like a machine.

We’re seeking an AI Generative - Creative Producer/Director to lead the strategic vision and execution of content across the client’s social platforms. This is a hands-off creative leadership role; you’ll define the "why" and "what," not the "how" (no writing/designing/editing). You’ll orchestrate bold, culturally savvy ideas while leveraging AI tools (like Google Veo3 AI and Kling AI) to innovate video production.

This Role Is For You If You:

Get It

You live and breathe creative leadership. You’ve navigated agencies, managed high-stakes client expectations, and led teams without hand-holding. You know how to align creative vision with business goals and you’re fluent in the unspoken rules of U.S.-led digital culture. AI tools? Already in your toolkit.

Want It

You’re here to build, not just execute. You want ownership, to shape a brand’s voice, collaborate directly with a founder, and grow something ambitious. You’re not looking for a passive role; you’re hungry to lead, innovate, and leave a mark.

Capacity to Do It

You’re battle-tested. You can juggle fast-turn projects, mentor creatives, and keep cool under pressure. This isn’t your first rodeo, you’re ready to hit the ground running (on US hours, full-time, no side gigs). Distractions? Zero tolerance.

Responsibilities

• Own the creative vision: Develop and execute high-impact content that elevates client’s digital presence.
• Brand voice guardian: Define and maintain a distinct, globally resonant tone (with an innate pulse on U.S. and international trends).
• Thought leadership: Drive provocative cultural commentary and agency storytelling that positions us as industry leaders.
• AI-powered production: Spearhead the use of generative video tools (Veo3, Kling, etc.) to streamline workflows and pioneer new formats.
• Cross-functional collaboration: Partner with strategy, creative, and leadership teams to align content with business goals.
• Fast-paced leadership: Guide editors, clients, and creators in a deadline-driven environment, balancing innovation with scalability.

Who You Are

• A strategic creative, not a doer (no writers/designers/editors need apply). You think big picture.
• Agency-veteran, with a portfolio of social/digital work that blends creativity and business impact.
• Globally minded, with a natural feel for U.S.-led cultural currents and digital trends.
• AI-curious: Hands-on experience with AI video tools is a must, you geek out on tech that transforms storytelling.
• A collaborator: You thrive under pressure, manage stakeholders deftly, and inspire teams without micromanaging.

Requirements:

• 5+ years in a content, agency, or marketing company
• Strong background managing remote teams and creative workstreams
• Strong organizational skills and follow-through
• Comfortable being the face of the company with clients
• Wants to commit full-time to one company and grow into a leadership role
• Strong written and spoken English with a native US tone

Why Lab8?

• 100% remote: Work from anywhere, with a globally distributed team.
• Shape the future: Define the voice of a disruptive agency and its flagship client.
• Tech-forward playbook: Access to the latest AI tools and creative tech.

No bureaucracy: Just high-impact creativity and smart, passionate people.

Job Type: Full-time

Pay: Rs150,000.00 - Rs300,000.00 per month

Application Question(s):

• Are you proficient in Google Veo3?
• Are you proficient in Kling?

Education:

• Bachelor's (Preferred)

Experience:

• content, agency, or marketing company: 5 years (Required)
• AI generated video creation: 3 years (Preferred)
• working with international clients/companies: 5 years (Required)

Language:

• English with a native US tone (Required)

Work Location: Remote