Amazon Marketplace Specialist (Private Label)

Role Summary

We are seeking a results-driven Amazon Expert to manage and grow our Amazon business through strong listing execution, advertising optimization, account health management, and data-led decision making. This role is responsible for improving sales, conversion, and profitability while maintaining Amazon compliance and operational stability.

Key Responsibilities

Account & Catalog Management

• Manage product listings (new launches + ongoing optimization): titles, bullets, backend keywords, attributes, variations, and A+ Content
• Troubleshoot catalog issues: suppressed listings, stranded inventory, variation errors, category mismatches, and flat file fixes
• Ensure compliance with Amazon policies and maintain excellent account health metrics

Advertising (PPC) Management

• Plan, build, and optimize Sponsored Products/Brands/Display campaigns (as applicable)
• Execute keyword and ASIN targeting strategies (manual + auto), including harvest and negation routines
• Monitor ACOS/TACOS, CPC, CVR, and incrementality; optimize toward profitability and scale

Performance & Reporting

• Track core KPIs: sessions, conversion rate, organic rank, ad performance, buy box %, and contribution margin
• Create weekly/monthly performance updates with clear insights and action plans
• Identify growth opportunities using Search Query Performance, Brand Analytics (if available), and competitive research

Inventory & Operational Coordination

• Coordinate with inventory/shipping teams to prevent stockouts and improve in-stock rate
• Monitor restock recommendations, IPI impacts, inbound shipment performance, and stranded inventory fixes
• Support deal planning (coupons, price tests, promotions) with data-backed recommendations

Reviews, Reputation & Customer Experience

• Monitor reviews/ratings trends and propose review improvement initiatives (e.g., Vine where relevant)
• Flag recurring customer issues and propose product/listing adjustments to improve satisfaction

Required Skills & Qualifications

• Minimum of 2 years’ experience working with Amazon private label brands.
• Proven hands-on experience managing Amazon Seller Central and/or Vendor Central
• Strong PPC experience with campaign structure, optimization, and reporting
• Strong understanding of Amazon SEO (indexing, relevance, conversion signals)
• Advanced Excel/Google Sheets skills (pivots, lookups, dashboards); comfort with large datasets
• Excellent communication: ability to explain performance and decisions clearly to stakeholders

Preferred (Nice to Have)

• Experience with Helium 10, Keepa, DataDive, Jungle Scout, or similar tools
• Experience with bulk files/flat files and resolving complex catalog issues
• Experience managing multiple brands/SKUs and scaling accounts beyond 100+ SKUs
• Proficient in Excel, including advanced use of formulas such as VLOOKUP/XLOOKUP, IF, SUMIFS, COUNTIFS, CONCAT, and pivot tables for Amazon sales, PPC, and inventory analysis.

Success Metrics (KPIs)

• Sales growth and profitability improvement (TACOS trend, contribution margin where tracked)
• Improved conversion rate and organic ranking for priority keywords
• Reduced wasted ad spend (better targeting, negatives, placement control)
• Stable account health and fewer listing/catalog issues
• Improved inventory availability and fewer stockouts/stranded items

Working Style & Expectations

• Ownership mindset with proactive problem-solving
• Data-first decision making (test, measure, iterate)
• Ability to work cross-functionally (creative, operations, supply chain, finance)

Job Type: Full-time

Pay: Rs50,000.00 - Rs70,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Amazon USA: 2 years (Preferred)

Work Location: In person