AOS

Looking for only a Mobile Game Marketing Strategist & Executor (ASO + UA).

Key Responsibilities:

Develop a complete marketing roadmap and execution plan for mobile game apps (iOS & Android).

• Conduct in-depth market and competitor research to identify trends, user behaviour, and opportunities.
• Plan and execute App Store Optimization (ASO) strategies: keyword research, A/B testing, metadata optimization, creative asset testing (icons, screenshots, video).
• Launch and manage paid user acquisition campaigns on platforms like Google Ads, Apple Search Ads, Meta (Facebook/Instagram), TikTok, Unity Ads, etc.
• Create weekly & monthly performance reports, optimize based on KPIs (CPI, ROAS, Retention, LTV).
• Collaborate with designers for ad creatives, store assets, and promotional materials.
• Drive and execute influencer marketing, community building (Discord, Reddit, etc.), and viral strategies.
• Monitor user feedback and reviews; optimize retention and ratings via engagement campaigns.
• Stay updated with the latest mobile gaming trends, platform algorithms, and growth hacks.

Required Skills & Qualifications

Must-Have Skills:

• Proven track record of marketing successful mobile games (send portfolio or app links with KPIs).
• Deep knowledge of ASO techniques and tools: AppTweak, Sensor Tower, Mobile Action, SplitMetrics, etc.
• Strong command over performance marketing platforms (Google UAC, Facebook Ads, TikTok, etc.).
• Experience creating and managing marketing roadmaps with weekly execution goals.
• Solid understanding of creative testing and ad iteration for game ads.
• Analytical mindset – must be data-driven and skilled with attribution tools (e.g., Appsflyer, Adjust).
• Knowledge of user retention strategies, monetization models (IAP/ads), and gamer psychology.

Preferred Qualifications:

• 3+ years of hands-on experience in mobile game marketing.
• Experience working in indie or studio-level game launches.
• Familiarity with Unity Ads / Ironsource / Vungle / AdMob ad networks.
• Excellent project management skills – can independently manage timelines and deliverables.

Job Type: Full-time

Pay: Rs90,000.00 - Rs120,000.00 per month

Work Location: In person