ASO Specialist

Job Title: ASO Specialist

Job Summary:
We are looking for an experienced and results-driven ASO Specialist to improve the visibility, ranking, and conversion rate of our mobile applications across various app stores (Google Play, Apple App Store, etc.). The ideal candidate will have a strong understanding of keyword research, competitor analysis, app store algorithms, and user behavior to drive more downloads and engagement.

Key Responsibilities:

• Conduct comprehensive keyword research to identify high-impact keywords for app titles, descriptions, and metadata.
• Optimize app titles, subtitles, descriptions, screenshots, and icons to maximize visibility and conversion.
• Perform A/B testing on creative assets (screenshots, icons, videos) to improve conversion rates.
• Track, analyze, and report app performance metrics including rankings, downloads, retention, and user engagement.
• Stay updated with app store algorithms, policies, and trends to adjust strategies accordingly.
• Conduct competitor research and benchmark against industry leaders.
• Collaborate with marketing, design, and development teams to ensure app optimization strategies are aligned with overall goals.
• Improve app ratings and reviews strategy by implementing user feedback mechanisms.
• Suggest and implement growth strategies for organic app installs.

Requirements:

• Proven work experience as an ASO Specialist or in a similar digital marketing role.
• Strong knowledge of ASO tools such as App Annie, Sensor Tower, Mobile Action, or similar.
• Solid understanding of SEO principles and how they apply to app stores.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication skills and attention to detail.
• Familiarity with mobile app marketing, user acquisition, and growth strategies.

Job Type: Full-time

Work Location: In person