ASO Specialist

Job Title: ASO (App Store Optimization) Specialist

Location: Onsite, Johar Town Lahore
Job Type: Full-time

Role Overview

As an ASO Specialist, you will be responsible for enhancing the visibility and performance of our apps across Google Play Store and Apple App Store. You will work closely with the marketing and development teams to optimize listings, improve rankings, and drive organic app downloads.

Key Responsibilities

• Conduct keyword research to identify high-traffic, relevant keywords for app store listings.
• Optimize app titles, descriptions, screenshots, icons, and other metadata for better visibility.
• Monitor app performance, rankings, and competitor activity across stores.
• Run A/B tests for creatives and descriptions to maximize conversion.
• Collaborate with the design and development team to align ASO strategies with product goals.
• Provide reports and insights on ASO performance and improvement opportunities.
• Stay updated with the latest app store trends, policies, and best practices.

Requirements

• 6 months – 1 year of proven experience in ASO (Google Play & App Store).
• Strong knowledge of app store algorithms, ranking factors, and optimization techniques.
• Experience with ASO tools (e.g., App Annie, Sensor Tower, Mobile Action, Keyword Tool, etc.).
• Basic understanding of mobile marketing and user acquisition.
• Analytical mindset with the ability to interpret data and propose actionable insights.
• Good communication skills and ability to work in a collaborative team environment.

Nice to Have

• Knowledge of SEO or digital marketing strategies.
• Experience in running paid user acquisition campaigns.
• Familiarity with gaming apps or tech-based applications.

What We Offer

• Competitive salary based on experience.
• Growth opportunities in a fast-paced environment.
• A collaborative team culture with exposure to international projects.
• Chance to make a direct impact on app growth and visibility.

Salary: Market Competitive Depends on Skillset will be decided after Interview
Interested candidates can send resume at careers@greyloops.com

Job Type: Full-time

Ability to commute/relocate:

• Lahore Johar Town: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• minimum: 1 year (Required)

Work Location: In person