Area Sales Executive

Job Description

Position Title: Area Sales Executive – Fresh Dairy

Function: Product

Internal

Key Stakeholders:

Marketing, Sales Development

Production

HR

Regional Replenishment

Finance

External

Authorized Wholesellers

Institutions & Consumers

Educational Qualification: MBA

Experience: 2-5 years in FMCG; Experience in Short shelf life Distribution models, Modern Trade & E-com.

Desired Competencies

Leadership skills,

Communication skills,

Commercial Accumen,

Object Orientation,

Process Management

Key Responsibilities

Objective Setting :

Ensure achievement of secondary sales targets in the assigned channel by breaking Quarterly Operating Plan (QOP) into monthly territory –wise plan; communicating schemes / plans for the month to the team; setting objectives on Champion Scorecard and building commitment of team towards achieving targets. Recording & tracking achievements accordingly.

Customer Management

Ensuring that the AWs are aligned and motivated to meet business objectives. Ensuring communication of PDP (Primary Dispatch Plan) to AW and presence of adequate infrastructure. Provide support to the sales force for addressing AW specific issues like reconciliations, agreements, etc.

Manage Cold Chain Distribution System

Should have Dialogue with A/Ws to expand coverage of CRS systems.

Work closely with regional Replenishment team to ensure compliance with receivable norms and improvement in related systems.

People Management

Ensure adequate man-days of market working and provide on the job support / guidance for addressing territory specific issues

Commercial Management

Handle Trade Promos (Design and Execution), Business Solution Development, Annual Budgeting (Sales Budget), Customer Complaint Handling, and Market Returns.

Monitor & prevent surplus at LCA / UCA; Trade spends; Depot write-off

Trade Marketing

Ensure that Sales Support Activities are executed with excellence by designing a visibility plan and setting up visibility standards for Key and other General Trade accounts.

Shortlist Trade promotion alternatives , arrive at mechanism options and operation period. Submit Proposal in pre-defined format. Measure activity performance at periodic intervals on objective parameters. Check for adherence of A/W claims to initial Trade Promotion and sign off claim settlement.