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Area Sales Executive
JOB_REQUIREMENTS
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Salary
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Job Description
Position Title: Sales Officer – Modern Trade
Function: Sales
Key Stakeholders
Key Stakeholders:
Internal : Sales Admin, Depot, Quality
External: Key Accounts Manager, Channel Partners
Educational Qualification: Graduate
Experience
Desired Competencies:
Position Title: Sales Officer – Modern Trade
Function: Sales
Key Stakeholders
Key Stakeholders:
Internal : Sales Admin, Depot, Quality
External: Key Accounts Manager, Channel Partners
Educational Qualification: Graduate
Experience
Desired Competencies:
- Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,
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Should have experience of working in FMCG sales function, preferably in modern trade handling.
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- Setting objectives for AW
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- Breaking objectives for AWSM (beat-wise)
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- Ensure communication of objectives to AW
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Periodic tracking of objectives
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- Align, support & motivate AW to meet business objectives
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- Ensure adequate infrastructure & systems
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Act as a commercial interface between AW & BIL
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- Coach AWSM on BIL best practices & WOW
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- Train AWSM on Sales Call Process
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- Evaluate their performance Periodically
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Provide on the job support / guidance for addressing territory specific issues
- Able to spot opportunities in market related Brands, Competition Or Execution & convert them into incremental business
- Implement launch of new consumer promos / trade schemes & new products.
- He should leverage New Product Launch or Consumer Promos.
- He will track & review performance of new products / schemes
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Expands the In store Execution parameter (ND, SOS, Location, 2nd Visibility) in the Area
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- Ensure adequate servicing at dealer points
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- Maintain relations with existing dealers
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- Increase the depth and width per dealer
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- Prospect new outlets
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Perform activations as per decided by ASM
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- Ensure adherence to plan-o-gram
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- Ensure execution of primary & secondary Merchandizing
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Ensure execution of Visibility Implementation
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- Operationalize new product through communication & sampling
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- Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
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Track & review performance of new products / schemes
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Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc
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- PJP data
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- MIS reporting
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Ensure Hub of UDAAN
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- Visit consumer to address & sort quality complaints.
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- Inform Quality about status of complaint
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