Area Sales Manager

Key Roles & Responsibilities:

● Monitor lead generation, walk-ins, and conversions using CRM tools; identify funnel gaps and coach teams on improving conversion rates.

● Achieve monthly and quarterly sales targets across all Ola Experience Centres in the assigned area, covering vehicle sales, accessories, finance, insurance, and exchange programs.

● Identify local market trends, customer preferences, and high-demand zones; collaborate with marketing for targeted activations and partnerships.

● Track competitor pricing, product features, customer offers, and new launches to refine sales strategies.

● Audit stores for SOP adherence in test ride management, product display, hygiene, delivery processes, and CRM usage.

● Work with the fulfillment team to forecast, allocate, and optimize vehicle and accessory inventory across stores to meet demand.

● Manage last-mile operations to ensure timely delivery of inventory to the correct locations.

● Drive superior in-store and delivery experiences, ensuring complaint closure within defined TAT and consistent post-sale follow-up.

● Ensure compliance with legal, safety, and branding guidelines; lead internal and external store audits.

● Maintain adherence to all company policies in retail operations, customer documentation, delivery protocols, and employee conduct.

● Track and monitor sales, leads, forecasts, NPS, delivery performance, O2D timelines, and complaint resolution TATs; conduct daily stand-ups and weekly reviews to identify improvement actions.

● Manage hiring, training, and performance of Sales Associates, Store Managers, and Hub Sales Managers; set KPIs and drive accountability.

● Liaise with central planning, fulfillment, and service teams to ensure seamless coordination and operational efficiency.

Qualifications, Experience & Skills:

● Bachelor’s degree in Business, Marketing, or Engineering (MBA preferred).

● 8–12 years of sales experience in EV, two-wheeler, or premium consumer product sectors.

● Experience in managing multi-location D2C retail sales operations.

● Strong leadership and team motivation skills.

● Customer-first approach with a proven ability to deliver premium buying experiences.

● Strong analytical skills to track and improve sales KPIs.

● Willingness to travel extensively across the assigned area.