Area Sales Manager

Area Sales Manager

Location: Sialkot, Multan, R.Y. Khan, Faisalabad, Gujranwala with extensive regional travel
Reporting to: Zonal Sales Manager / Head of Sales & Marketing
Role Overview: Responsible for driving revenue growth across an assigned territory by managing a robust network of dealers and distributors, identifying new market opportunities, and executing high-impact promotional activities.

· Dealer & Distributor Management: Maintain and strengthen professional relationships with existing dealers and distributors to ensure consistent sell-in and sell-out performance.

· Target Achievement: Develop and execute strategic area/territory sales plans to meet or exceed monthly, quarterly, and annual volume and revenue targets.

· Inventory & Stock Health: Monitor distributor stock levels and ensure efficient stock rotation (FIFO) to prevent aging and ensure product availability across all dealer outlets.

· Credit & Collection Management: Oversee the recovery of outstanding payments and manage credit limits for trade partners to ensure healthy cash flow.

· Network Expansion: Proactively identify and onboard new, high-potential dealers in underserved areas to increase market penetration and brand footprint.

· Market Intelligence: Conduct regular market visits to analyze competitor pricing, schemes, and new product launches, providing actionable feedback to the Lahore Head Office.

· Pipeline Management: To maintain an accurate database of potential leads and track the conversion of new accounts.

· Sales Forecasting: Provide monthly sales forecasts to the operations and production teams in the region/area to assist in business planning.

· Plan and execute Below-the-Line (BTL) activities, including shop-front branding, in-store displays, and local dealer meets to enhance brand recall.

· Product Launches: Lead the introduction of new mattress ranges and foam products into the territory, ensuring proper display and staff training at the dealer level.

· Implement and monitor seasonal promotional discount rates and incentive schemes for dealers to stimulate volume growth.

· Issue Resolution: Act as the primary point of contact for resolving dealer complaints regarding product quality, delivery delays, or warranty claims.

· Compliance: Ensure all distributor operations align with company policies, including storage standards and reporting deadlines.

· Reporting: Submit detailed daily and weekly reports on sales activities, competitor movements, and recovery status via internal systems.

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Work Location: In person