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Area Sales Manager -HORECA

We are looking for experienced Sales professional from FMCG sector based in Lahore. The Area Sales Manager will be responsible for driving sales growth within the Hotels, Restaurants, Cafés, Catering, and (HORECA) channel for our sister company Spectrum Films

Responsibilities:

  • Identify, acquire, and manage new HORECA customers, including hotels, restaurants, cafés, catering companies, bakeries, and institutional clients.
  • Maintain and strengthen relationships with existing customers through regular visits and exceptional service.
  • Prepare sales forecasts, customer visit reports, and pipeline updates.
  • Ensure timely collection of outstanding payments in coordination with the finance department.
  • Coordinate with marketing and supply chain teams to execute promotional campaigns and ensure product availability.
  • Collaborate with distributors to maximize market coverage and improve service levels.
  • Prepare sales forecasts, customer visit reports, and pipeline updates.
  • Ensure timely collection of outstanding payments in coordination with the finance department.

Qualifications:

  • Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
  • 3–5 years of sales experience, preferably within the HORECA or FMCG industry.
  • Proven track record of achieving or exceeding sales targets.

Work Location: In person

Pay: From Rs100,000.00 per month

Work Location: In person

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